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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Vertrieb"
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B-to-B-Marketing
Konsumentenverhalten
Vertrieb
Marketing
142
Theorie
72
Theory
72
Marktforschung
70
Market research
65
Marketingmanagement
59
Marketing management
55
Marketing theory
39
Marketingtheorie
39
Deutschland
32
Germany
32
Beziehungsmarketing
18
Kommunikation
18
Relationship marketing
18
Business-to-business marketing
17
Unternehmen
17
Werbung
17
Lieferantenmanagement
16
Marketingforschung
16
Physical distribution
16
Supplier relationship management
16
Consumer behaviour
15
Advertising
14
Betriebswirtschaftslehre
14
Business economics
14
Product management
13
Produktmanagement
13
Strategisches Management
13
Brand management
12
Markenführung
12
Customer service
11
Kommunikationspolitik
11
Kundenservice
11
Lehrbuch
11
Customer satisfaction
9
Kundenzufriedenheit
9
Marktsegmentierung
9
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Book / Working Paper
26
Article
22
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13
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10
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9
Book section
9
Collection of articles of several authors
8
Sammelwerk
8
Lehrbuch
7
Textbook
6
Aufsatzsammlung
5
Wörterbuch
3
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2
Nachschlagewerk
2
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2
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2
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1
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1
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1
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1
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German
30
English
18
Author
All
Malhotra, Naresh K.
Pepels, Werner
Homburg, Christian
72
Han, Heesup
70
Kleinaltenkamp, Michael
54
Wiedmann, Klaus-Peter
53
Mattila, Anna S.
52
Huber, Frank
49
Loureiro, Sandra Maria Correia
48
Herrmann, Andreas
47
Backhaus, Klaus
46
Bauer, Hans H.
45
Hollebeek, Linda D.
44
Kumar, V.
44
Phau, Ian
42
Verhoef, Peter C.
41
Grewal, Dhruv
39
Bang, Nguyen
36
Dwivedi, Yogesh Kumar
36
Gierl, Heribert
36
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Swoboda, Bernhard
33
Vrontis, Demetris
33
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Cova, Bernard
31
Melewar, T. C.
31
Romaniuk, Jenni
31
Schramm-Klein, Hanna
30
Sharma, Piyush
30
Rajagopal
29
Sheth, Jagdish N.
29
Balaji, M. S.
28
Binckebanck, Lars
28
Chintagunta, Pradeep K.
27
Dawes, John
27
Dens, Nathalie
27
Filieri, Raffaele
27
Mittal, Vikas
27
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Institution
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Duncker & Humblot
3
Berliner Wissenschafts-Verlag
1
Published in...
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of business-to-business marketing
3
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
BWL für Ökonomen
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of retailing and consumer services
1
Legends in marketing
1
Praktische Betriebswirtschaft
1
Psychology & marketing
1
Springer eBook Collection / Business and Economics
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
UTB für Wissenschaft / Grosse Reihe
1
Vertriebsleiterhandbuch : Erfolge im Verkauf planen und steuern
1
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ECONIS (ZBW)
48
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1
Der
Marketing
- und Vertriebsplan : Eckpunkte der Marketingstrategie, der Absatzvorbereitung und der Vertriebskonzeption
Pepels, Werner
-
2023
-
Dritte, komplett überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014366626
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Vertriebsmanagement : die Distributions- und Verkaufspolitik im
Marketing
Pepels, Werner
-
2022
-
3., erweiterte und komplett überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012797637
Saved in:
4
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
5
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
6
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
7
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
8
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
9
Marketing
-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
1
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