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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Marketing theory"
~subject:"Product management"
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B-to-B-Marketing
Marketing theory
Product management
Marketing
142
Theorie
72
Theory
72
Marktforschung
70
Market research
65
Marketingmanagement
59
Marketing management
55
Marketingtheorie
39
Deutschland
32
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32
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18
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18
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17
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Kommunikationspolitik
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Lehrbuch
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English
35
German
33
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Malhotra, Naresh K.
Pepels, Werner
Tadajewski, Mark
83
Kleinaltenkamp, Michael
62
Sheth, Jagdish N.
58
Hunt, Shelby D.
48
Kotler, Philip
44
Backhaus, Klaus
40
Homburg, Christian
37
Vargo, Stephen L.
35
Jones, D. G. Brian
30
Lusch, Robert F.
28
Kumar, V.
25
Herrmann, Andreas
24
Keller, Kevin Lane
24
Maclaran, Pauline
23
Shaw, Eric H.
23
Svensson, Göran
23
Grönroos, Christian
22
Henneberg, Stephan
22
Huber, Frank
22
Johnston, Wesley J.
22
Naudé, Peter
22
Albers, Sönke
21
Brown, Stephen
21
Cova, Bernard
21
Kowalkowski, Christian
21
Voeth, Markus
21
Lilien, Gary L.
20
Saren, Michael
20
Baumgarth, Carsten
19
Lindgreen, Adam
19
Bruhn, Manfred
18
Freiling, Jörg
17
Geiger, Ingmar
17
Grewal, Rajdeep
16
Kuß, Alfred
16
Lehmann, Donald R.
16
Sharma, Arun
16
Hinterhuber, Andreas
15
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Duncker & Humblot
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Review of marketing research
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
SAGE library in marketing
6
Legends in marketing
5
Journal of business-to-business marketing
3
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
3
Review of Marketing Research Ser.
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Fundamentals of marketing research ; Vol. 6
1
Marketing intelligence & planning
1
Pearson always learning
1
Praktische Betriebswirtschaft
1
Psychology & marketing
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Review of marketing research , 4
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ECONIS (ZBW)
68
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1
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68
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date (oldest first)
1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
3
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
4
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
5
Marketing
-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
6
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
7
Konsumgüter-Relaunch : Charakteristika und Maßnahmen
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 207-228)
.
2013
Persistent link: https://www.econbiz.de/10011447467
Saved in:
8
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
9
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
10
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
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