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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Product management"
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B-to-B-Marketing
Product management
Marketing
142
Theorie
72
Theory
72
Marktforschung
70
Market research
65
Marketingmanagement
59
Marketing management
55
Marketing theory
39
Marketingtheorie
39
Deutschland
32
Germany
32
Beziehungsmarketing
18
Kommunikation
18
Relationship marketing
18
Business-to-business marketing
17
Unternehmen
17
Werbung
17
Lieferantenmanagement
16
Marketingforschung
16
Physical distribution
16
Supplier relationship management
16
Vertrieb
16
Consumer behaviour
15
Konsumentenverhalten
15
Advertising
14
Betriebswirtschaftslehre
14
Business economics
14
Produktmanagement
13
Strategisches Management
13
Brand management
12
Markenführung
12
Customer service
11
Kommunikationspolitik
11
Kundenservice
11
Lehrbuch
11
Customer satisfaction
9
Kundenzufriedenheit
9
Marktsegmentierung
9
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German
23
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6
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Malhotra, Naresh K.
Pepels, Werner
Kleinaltenkamp, Michael
49
Backhaus, Klaus
34
Homburg, Christian
23
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
20
Lindgreen, Adam
18
Voeth, Markus
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Herrmann, Andreas
16
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Huber, Frank
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Di Benedetto, C. Anthony
13
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Weiber, Rolf
13
Agnihotri, Raj
12
Albers, Sönke
12
Cova, Bernard
12
Kumar, V.
12
Schmitz, Christian
12
Terho, Harri
12
Brennan, Ross
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
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Duncker & Humblot
2
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of business-to-business marketing
3
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Legends in marketing
1
Praktische Betriebswirtschaft
1
Psychology & marketing
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ECONIS (ZBW)
29
Showing
1
-
10
of
29
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date (oldest first)
1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
3
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
4
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
5
Marketing
-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
6
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
7
Konsumgüter-Relaunch : Charakteristika und Maßnahmen
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 207-228)
.
2013
Persistent link: https://www.econbiz.de/10011447467
Saved in:
8
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
9
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
10
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
1
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