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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Strategisches Management"
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B-to-B-Marketing
Strategisches Management
Marketing
142
Theorie
72
Theory
72
Marktforschung
70
Market research
65
Marketingmanagement
59
Marketing management
55
Marketing theory
39
Marketingtheorie
39
Deutschland
32
Germany
32
Beziehungsmarketing
18
Kommunikation
18
Relationship marketing
18
Business-to-business marketing
17
Unternehmen
17
Werbung
17
Lieferantenmanagement
16
Marketingforschung
16
Physical distribution
16
Supplier relationship management
16
Vertrieb
16
Consumer behaviour
15
Konsumentenverhalten
15
Advertising
14
Betriebswirtschaftslehre
14
Business economics
14
Product management
13
Produktmanagement
13
Brand management
12
Markenführung
12
Customer service
11
Kommunikationspolitik
11
Kundenservice
11
Lehrbuch
11
Customer satisfaction
9
Kundenzufriedenheit
9
Marktsegmentierung
9
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Book / Working Paper
18
Article
11
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Aufsatz im Buch
7
Book section
7
Collection of articles of several authors
5
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5
Article in journal
4
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4
Handbook
3
Handbuch
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Lehrbuch
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2
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1
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German
23
English
6
Author
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Malhotra, Naresh K.
Pepels, Werner
Kleinaltenkamp, Michael
51
Backhaus, Klaus
40
Homburg, Christian
32
Henneberg, Stephan
27
Naudé, Peter
27
Bruhn, Manfred
24
Tomczak, Torsten
24
Kotler, Philip
23
Piercy, Nigel
22
Svensson, Göran
22
Cravens, David W.
21
Johnston, Wesley J.
21
Kowalkowski, Christian
21
Meffert, Heribert
21
Aaker, David A.
20
Fritz, Wolfgang
19
Lindgreen, Adam
19
Voeth, Markus
19
Wiedmann, Klaus-Peter
18
Geiger, Ingmar
17
Baumgarth, Carsten
16
Brennan, Ross
16
Esch, Franz-Rudolf
16
Grewal, Rajdeep
16
Hinterhuber, Andreas
16
Schmitz, Christian
16
Sharma, Arun
16
Ulaga, Wolfgang
16
Vrontis, Demetris
16
Belz, Christian
15
Hofmaier, Richard
15
Binckebanck, Lars
14
Di Benedetto, C. Anthony
14
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Terho, Harri
14
Ahlert, Dieter
13
Plinke, Wulff
13
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Duncker & Humblot
2
Berliner Wissenschafts-Verlag
1
Published in...
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of business-to-business marketing
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Legends in marketing
1
New business line / Marketing
1
Praktische Betriebswirtschaft
1
Psychology & marketing
1
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ECONIS (ZBW)
28
USB Cologne (EcoSocSci)
1
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Vertriebsmanagement : die Distributions- und Verkaufspolitik im
Marketing
Pepels, Werner
-
2022
-
3., erweiterte und komplett überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012797637
Saved in:
3
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
4
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
5
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
6
Marketing
-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
7
Strategisches Markt-Management
Pepels, Werner
-
2015
-
3. Auflage
Persistent link: https://www.econbiz.de/10014010127
Saved in:
8
Kommunikationsmanagement : die Kommunikations- und Identitätspolitik im
Marketing
Pepels, Werner
-
2014
-
5., komplett überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014007513
Saved in:
9
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
10
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
1
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