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~person:"Malhotra, Naresh K."
~person:"Peter, Jerome Paul"
~person:"Sheth, Jagdish N."
~person:"Voeth, Markus"
~subject:"Theorie"
~type_genre:"Lehrbuch"
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Theorie
Marketingmanagement
24
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24
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23
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14
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14
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7
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7
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7
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15
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Malhotra, Naresh K.
Peter, Jerome Paul
Sheth, Jagdish N.
Voeth, Markus
Bruhn, Manfred
36
Kuß, Alfred
27
Kotler, Philip
25
Unger, Fritz
25
Meffert, Heribert
24
Pepels, Werner
21
Kleinaltenkamp, Michael
15
Backhaus, Klaus
13
Berndt, Ralph
13
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12
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11
Tomczak, Torsten
11
Werner, Hartmut
11
Esch, Franz-Rudolf
10
Fritz, Wolfgang
10
Hair, Joseph F.
10
Armstrong, Gary
9
Berekoven, Ludwig
9
Burmann, Christoph
9
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9
Fuchs, Wolfgang
9
Homburg, Christian
9
Raab, Gerhard
9
Becker, Jochen
8
Eckert, Werner
8
Ellenrieder, Peter
8
Keller, Kevin Lane
8
McDaniel, Carl D.
8
Ahlert, Dieter
7
Koppelmann, Udo
7
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7
Swoboda, Bernhard
7
Unger, Alexander
7
Aaker, David A.
6
Day, George S.
6
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6
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
McGraw-Hill/Irwin series in marketing
1
Pearson always learning
1
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ECONIS (ZBW)
24
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1
A preface to
marketing
management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
3
Marketing
management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
4
Internationales
Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
5
A preface to
marketing
management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
6
Marketing
management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
7
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
8
Marketing
management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
9
A preface to
marketing
management
Peter, Jerome Paul
;
Donnelly, James H.
-
2006
-
10. ed
Persistent link: https://www.econbiz.de/10002454915
Saved in:
10
Internationales
Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
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