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~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
~person:"Vargo, Stephen L."
~source:"econis"
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Search: subject:"Marketing theory"
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Marketing theory
86
Marketingtheorie
86
Market research
26
Marktforschung
26
Service-Dominant Logic
24
Service-dominant logic
24
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17
Theorie
15
History of economic thought
14
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11
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Naresh K. Malhotra
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86
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Malhotra, Naresh K.
Shaw, Eric H.
Vargo, Stephen L.
Tadajewski, Mark
78
Sheth, Jagdish N.
50
Hunt, Shelby D.
47
Kotler, Philip
42
Jones, D. G. Brian
30
Lusch, Robert F.
27
Maclaran, Pauline
23
Brown, Stephen
21
Homburg, Christian
20
Saren, Michael
20
Grönroos, Christian
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
16
Kuß, Alfred
16
Freiling, Jörg
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Wierenga, Berend
12
Dholakia, Nikhilesh
11
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Stremersch, Stefan
11
Cova, Bernard
10
Franses, Philip Hans
10
Hauser, John R.
10
Kollmann, Tobias
10
Meffert, Heribert
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
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9
Albers, Sönke
9
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3
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3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
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3
Review of Marketing Research Ser.
3
The SAGE handbook of marketing theory
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
2
History of marketing thought ; Volume 1
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2
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Fundamentals of marketing research ; Vol. 6
1
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1
History of marketing thought ; Volume 2
1
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of customer behaviour
1
Journal of international marketing
1
Journal of marketing
1
Journal of retailing
1
Journal of service management
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing intelligence & planning
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing-mix strategies - product strategy and promotion strategy
1
Pearson always learning
1
Review of marketing research , 4
1
The Routledge handbook of service research insights and ideas
1
The evolution of nonprofit marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
Other ZBW resources
5
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1
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
2
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
3
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
4
The past and future of
marketing
theory
and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
5
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
6
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
7
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
8
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
9
Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-
;
Shaw, Eric H.
;
Lazer, William
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
Saved in:
10
Marketing's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
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