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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
~subject:"Conjoint-Analyse"
~subject:"Marktforschung"
~type_genre:"Sammelwerk"
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Business-to-business marketing
Conjoint-Analyse
Marktforschung
Marketing theory
26
Marketingtheorie
26
Marketing
17
Marketing management
15
Marketingmanagement
15
Market research
12
Theorie
12
Theory
12
Consumer behaviour
7
Konsumentenverhalten
7
Paul E. Green
7
Economic history
6
Wirtschaftsgeschichte
6
Gerald Zaltman
5
Rajan Varadarajan
5
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5
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5
Conjoint analysis
4
International marketing
4
Internationales Marketing
4
Market segmentation
4
Marktsegmentierung
4
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4
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4
Strategic management
3
Strategisches Management
3
Aufsatzsammlung
2
B-to-B-Marketing
2
Beziehungsmarketing
2
Emerging economies
2
Innovation
2
Inter-firm cooperation
2
Lieferantenmanagement
2
Multivariate Analyse
2
Multivariate analysis
2
Relationship marketing
2
Schwellenländer
2
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Book / Working Paper
16
Article
1
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Sammelwerk
Collection of articles of several authors
17
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
10
Book section
10
Lehrbuch
10
Textbook
10
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8
Festschrift
8
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8
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4
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3
CD-ROM, DVD
2
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1
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1
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English
17
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Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
14
Pepels, Werner
6
Ellis, Nick
5
Fitchett, James
5
Herrmann, Andreas
5
Plinke, Wulff
5
Pressey, Andrew
5
Tadajewski, Mark
5
Albers, Sönke
4
Backhaus, Klaus
4
Breunig, Gerhard
4
Green, Paul E.
4
Günter, Bernd
4
Helm, Sabrina
4
Keller, Bernhard
4
Klein, Hans-Werner
4
Rao, Vithala R.
4
Arsel, Zeynep
3
Bauer, Hans H.
3
Baumgarth, Carsten
3
Buber, Renate
3
Diller, Hermann
3
Garczarczyk, Józef
3
Geiger, Ingmar
3
Gustafsson, Anders
3
Hinterhuber, Andreas
3
Homburg, Christian
3
Jacob, Frank
3
Mazurek-Łopacińska, Krystyna
3
Tuschl, Stefan
3
Wang, Yonggui
3
Wind, Yoram
3
Andersson, Per
2
Bradlow, Eric T.
2
Bruhn, Manfred
2
Dash, Manoj Kumar
2
Drees, Norbert
2
Dreyer, Marcus
2
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Published in...
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Legends in marketing
8
SAGE library in marketing
7
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
17
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1
Legends in
marketing
: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
2
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
3
Handbook of advances in
marketing
in an era of disruptions : essays in honour of Jagdish N. Sheth
Sheth, Jagdish N.
(
honouree
);
Parvatiyar, Atul
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011913572
Saved in:
4
Organizational buyer behavior
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969790
Saved in:
5
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
6
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
7
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
8
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
9
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
10
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
1
2
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