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~person:"Malliaris, Anastasios G."
~person:"Zaccour, Georges"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Konsumentenverhalten
Preismanagement
24
Pricing strategy
24
Theorie
19
Theory
19
Game theory
13
Spieltheorie
13
Advertising
10
Werbung
10
Distribution channel
8
Vertriebsweg
8
Pricing
7
Consumer behaviour
5
Dynamic game
4
Dynamisches Spiel
4
Lieferkette
4
Price
4
Product quality
4
Produktqualität
4
Supply chain
4
CAPM
3
Mathematical programming
3
Mathematische Optimierung
3
Option pricing theory
3
Option trading
3
Optionsgeschäft
3
Optionspreistheorie
3
Preis
3
Strategic consumers
3
Asymmetric information
2
Asymmetrische Information
2
Brand
2
Brand management
2
Capacity planning
2
Control theory
2
Dynamic pricing
2
Einzelhandel
2
Einzelhandelspreis
2
Freizeitwirtschaft
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Kapazitätsplanung
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Aufsatz in Zeitschrift
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English
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Malliaris, Anastasios G.
Zaccour, Georges
Grewal, Dhruv
14
Monroe, Kent B.
14
Mattila, Anna S.
11
Janssen, Maarten C. W.
10
Kukar-Kinney, Monika
10
Richards, Timothy J.
10
Barone, Michael J.
9
Jiang, Baojun
9
Roth, Stefan
9
Spann, Martin
9
Zielke, Stephan
9
Chen, Ying-Ju
8
Coulter, Keith S.
8
Thomas, Manoj
8
Xia, Lan
8
Bambauer-Sachse, Silke
7
Choi, Choongbeom
7
Duan, Yongrui
7
Esteves, Rosa-Branca
7
Fedoseeva, Svetlana
7
Herrmann, Andreas
7
Kim, Jungkeun
7
Natter, Martin
7
Noone, Breffni M.
7
Pandey, Neeraj
7
Roggeveen, Anne L.
7
Suri, Rajneesh
7
Tang, Christopher S.
7
Biswas, Abhijit
6
Chen, Haipeng
6
Courty, Pascal
6
Dawes, John
6
Gierl, Heribert
6
Hardesty, David M.
6
Homburg, Christian
6
Jing, Bing
6
Matsushima, Noriaki
6
Morwitz, Vicki G.
6
Popkowski Leszczyc, Peter T. L.
6
Robbert, Thomas
6
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European journal of operational research : EJOR
1
IMA journal of management mathematics
1
International journal of production economics
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Omega : the international journal of management science
1
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ECONIS (ZBW)
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1
Dynamic
pricing
and advertising in the presence of strategic consumers and social contagion : a mean-field game approach
Chaab, Jafar
;
Salhab, Rabih
;
Zaccour, Georges
- In:
Omega : the international journal of management science
109
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014519453
Saved in:
2
Strategic
pricing
and advertising in the presence of a counterfeiter
Buratto, Alessandra
;
Grosset, Luca
;
Zaccour, Georges
- In:
IMA journal of management mathematics
27
(
2016
)
3
,
pp. 397-418
Persistent link: https://www.econbiz.de/10011593259
Saved in:
3
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
4
Brand imitation: a dynamic-game approach
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
International journal of production economics
205
(
2018
),
pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Saved in:
5
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
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