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~person:"Mason, Charlotte H."
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Mason, Charlotte H.
Milne, George R.
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Im, Subin
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2
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2
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1
Enhancing student learning in marketing courses : an exploration of fundamental principles for website platforms
Hollenbeck, Candice R.
;
Mason, Charlotte H.
;
Song, Ji Hee
- In:
Journal of marketing education : JME
33
(
2011
)
2
,
pp. 171-182
Persistent link: https://www.econbiz.de/10009273955
Saved in:
2
Emotionality and semantic onsets : exploring orienting attention responses in advertising
Nielsen, Jesper H.
;
Shapiro, Stewart A.
;
Mason, Charlotte H.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1138-1150
Persistent link: https://www.econbiz.de/10008796505
Saved in:
3
Market orientation, marketing capabilities, and firm performance
Morgan, Neil A.
;
Vorhies, Douglas W.
;
Mason, Charlotte H.
- In:
Strategic management journal
30
(
2009
)
8
,
pp. 909-920
Persistent link: https://www.econbiz.de/10003858928
Saved in:
4
The right path to SCM-CRM integration
Mason, Charlotte H.
;
Roth, Aleda V.
- In:
Handbook of research on enterprise systems
,
(pp. 134-151)
.
2009
Persistent link: https://www.econbiz.de/10003849137
Saved in:
5
Market orientation, marketing capabilities, and firm performance
Morgan, Neil A.
;
Vorhies, Douglas W.
;
Mason, Charlotte H.
- In:
Strategic management journal
30
(
2009
)
8
,
pp. 909
Persistent link: https://www.econbiz.de/10008262077
Saved in:
6
Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
Saved in:
7
Collinearity, power, and interpretation of multiple regression analysis
Mason, Charlotte H.
;
Perreault, William D.
-
2007
Persistent link: https://www.econbiz.de/10003540680
Saved in:
8
Does innate consumer innovativeness relate to new product-service adoption behavior? The intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10007735097
Saved in:
9
Visual Representation: Implications for Decision Making
Lurie, Nicholas H.
;
Mason, Charlotte H.
- In:
Journal of marketing
71
(
2007
)
1
,
pp. 160-177
Persistent link: https://www.econbiz.de/10007391665
Saved in:
10
An approach for identifying cannibalization within product line extensions and multibrand strategies
Mason, Charlotte H.
;
Milne, George R.
- In:
Handbook of niche marketing : principles and practice
,
(pp. 67-85)
.
2006
Persistent link: https://www.econbiz.de/10003322889
Saved in:
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