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~person:"Mattila, Anna S."
~person:"Svensson, Göran"
~person:"Wilde, Klaus D."
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
99
Relationship marketing
99
Customer satisfaction
39
Kundenzufriedenheit
39
Consumer behaviour
36
Konsumentenverhalten
36
Lieferantenmanagement
28
Supplier relationship management
28
Dienstleistungsqualität
21
Service quality
21
Confidence
17
Vertrauen
17
Beschwerdemanagement
15
Complaint management
15
Computer-assisted marketing
13
IT-gestütztes Marketing
13
B-to-B-Marketing
11
Business-to-business marketing
11
Kundenmanagement
11
Theorie
10
Theory
10
Marketing management
9
Marketingmanagement
9
commitment
9
satisfaction
9
Arbeitszufriedenheit
8
Job satisfaction
8
trust
8
Data Mining
7
Kundenbindungsprogramm
7
Loyalty program
7
Business process management
6
Customer service
6
Data mining
6
Deutschland
6
Germany
6
Kundenservice
6
Prozessmanagement
6
Selling
6
Verkauf
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41
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2
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91
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74
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74
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17
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17
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9
Collection of articles of several authors
6
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Handbuch
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Sammelwerk
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English
69
German
32
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1
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Mattila, Anna S.
Svensson, Göran
Wilde, Klaus D.
Bruhn, Manfred
124
Homburg, Christian
114
Kumar, V.
82
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Bauer, Hans H.
51
Hollebeek, Linda D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
40
Hippner, Hajo
39
Gil Saura, Irene
37
Wiedmann, Klaus-Peter
36
Stock-Homburg, Ruth
34
Eggert, Andreas
33
Georgi, Dominik
33
Smith, Alan D.
33
Helmke, Stefan
32
Reichwald, Ralf
32
Thaichon, Park
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Mittal, Vikas
31
Neslin, Scott A.
31
Schüller, Anne M.
31
Prentice, Catherine
30
Reinartz, Werner J.
30
Belz, Christian
29
Hadwich, Karsten
29
Loureiro, Sandra Maria Correia
29
Sheth, Jagdish N.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
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International journal of hospitality management
9
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
8
The journal of services marketing
6
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
5
The journal of business & industrial marketing
5
International journal of procurement management
4
Journal of business research : JBR
4
Journal of business-to-business marketing
4
International journal of business excellence
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Cornell hospitality quarterly : CQ
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
International journal of business excellence : IJBEX
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Services marketing quarterly
2
Absatzwirtschaft
1
African journal of economic and management studies : AJEMS
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Data mining : mehr Gewinn aus Ihren Kundendaten ; 22 data mining tools mit Referenzkunden ; Business cases erfolgreicher Data-mining-Projekte ; aktuelle Umfrageergebnisse zum Nutzen von data mining
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Electronic Services
1
European business review
1
Handbook of hospitality marketing management
1
Interaktionen im Dienstleistungsbereich
1
International journal of business governance and ethics : IJBGE
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of logistics economics and globalisation
1
Journal of contemporary marketing science
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of service management
1
Management von CRM-Projekten : Handlungsempfehlungen und Branchenkonzepte
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
South African journal of economic and management sciences
1
Springer eBook Collection / Business and Economics
1
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ECONIS (ZBW)
100
USB Cologne (EcoSocSci)
2
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102
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
6
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
7
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
8
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
9
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
10
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
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