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~person:"Mattila, Anna S."
~person:"Verhoef, Peter C."
~person:"Walsh, Gianfranco"
~subject:"Kundenbindungsprogramm"
~subject:"Markenführung"
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Kundenbindungsprogramm
Markenführung
Consumer behaviour
203
Konsumentenverhalten
203
Beziehungsmarketing
66
Relationship marketing
66
Customer satisfaction
38
Kundenzufriedenheit
38
Dienstleistungsqualität
30
Service quality
30
Beschwerdemanagement
18
Complaint management
18
Brand management
17
Emotion
17
Corporate Social Responsibility
16
Corporate social responsibility
16
Gastronomie
16
Online retailing
16
Online-Handel
16
Restaurant industry
16
Internet marketing
14
Online-Marketing
14
Deutschland
13
Distribution channel
13
Germany
13
Vertriebsweg
13
Loyalty program
12
E-commerce
11
Electronic Commerce
11
Experiment
11
Hotel industry
11
Hotellerie
11
Marketing management
11
Marketingmanagement
11
Viral marketing
11
Virales Marketing
11
Einzelhandel
10
Preismanagement
10
Pricing strategy
10
Retail trade
10
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6
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Article
22
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2
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2
Graue Literatur
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Language
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English
26
German
3
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Mattila, Anna S.
Verhoef, Peter C.
Walsh, Gianfranco
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Han, Heesup
24
Ko, Eunju
24
Sarkar, Abhigyan
24
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Wiedmann, Klaus-Peter
16
Khan, Imran
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Huber, Frank
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Sreejesh, S.
14
Dens, Nathalie
13
Fournier, Susan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Burmann, Christoph
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
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Erasmus Research Institute of Management
1
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Journal of business research : JBR
4
ERIM report series research in management
2
International journal of hospitality management
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
European management journal
1
Gabler Edition Wissenschaft
1
International journal of contemporary hospitality management
1
International journal of management reviews : IJMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
The Cornell hospitality quarterly
1
The journal of services marketing
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ECONIS (ZBW)
29
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1
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10
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29
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date (oldest first)
1
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
2
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
3
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
4
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
5
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
6
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
7
Consumer perceptions of luxury brands : an owner-based perspective
Bachmann, Frank
;
Walsh, Gianfranco
;
Hammes, Eva Katharina
- In:
European management journal
37
(
2019
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012063171
Saved in:
8
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Saved in:
9
Love is in the menu : leveraging healthy restaurant brands with handwritten typeface
Liu, Qing
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
Journal of business research : JBR
98
(
2019
),
pp. 289-298
Persistent link: https://www.econbiz.de/10012007243
Saved in:
10
The social influence of other consumers on consumers’ reward donations
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
77
(
2019
),
pp. 504-511
Persistent link: https://www.econbiz.de/10011988872
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