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~person:"Meffert, Heribert"
~person:"Okazaki, Shintaro"
~person:"Pepels, Werner"
~person:"Steffenhagen, Hartwig"
~subject:"Aufsatzsammlung"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Aufsatzsammlung
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Meffert, Heribert
Okazaki, Shintaro
Pepels, Werner
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Bruhn, Manfred
6
Esch, Franz-Rudolf
4
Berndt, Ralph
3
Sternthal, Brian
3
Tomczak, Torsten
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Advertising theory
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Trust and new technologies : marketing and management on the Internet and mobile media
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ECONIS (ZBW)
6
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1
Theory advancement in international advertising : drawing on theories from strategic
management
and international business
Taylor, Charles Raymond
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Advertising theory
,
(pp. 149-161)
.
2012
Persistent link: https://www.econbiz.de/10009524183
Saved in:
2
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
3
Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
Saved in:
4
Assessing the effect of trust on mobile advertising campaigns : the Japanese case
Okazaki, Shintaro
- In:
Trust and new technologies : marketing and management …
,
(pp. 146-164)
.
2008
Persistent link: https://www.econbiz.de/10003770895
Saved in:
5
Erfolgsfaktorenforschung für die Werbung : bisherige Ansätze und deren Beurteilung
Steffenhagen, Hartwig
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 323-350)
.
1997
Persistent link: https://www.econbiz.de/10001296702
Saved in:
6
Zur Staffelung von Werbeausgaben in Werbesalven
Steffenhagen, Hartwig
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 315-333)
.
2005
Persistent link: https://www.econbiz.de/10003251312
Saved in:
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