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~person:"Melewar, T. C."
~person:"Pérez, Andrea"
~person:"Wiedmann, Klaus-Peter"
~type:"article"
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Search: subject_exact:"Firmenimage"
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Firmenimage
60
Corporate reputation
59
Public relations
23
Öffentlichkeitsarbeit
23
Corporate culture
18
Unternehmenskultur
18
Brand management
17
Markenführung
17
Corporate Social Responsibility
16
Corporate social responsibility
15
Reputation
15
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
11
Markenimage
11
Brand architecture
9
Markenarchitektur
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Beziehungsmarketing
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Marketing management
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Marketingmanagement
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corporate communication
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corporate identity
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Melewar, T. C.
Pérez, Andrea
Wiedmann, Klaus-Peter
Balmer, John M. T.
28
Schwaiger, Manfred
22
Foroudi, Pantea
21
Bang, Nguyen
15
Walsh, Gianfranco
15
Abratt, Russell
10
Harvey, William S.
10
Pfarrer, Michael D.
10
Swoboda, Bernhard
10
Dennis, Charles
9
Dowling, Grahame R.
9
Hirsch, Peter B.
9
Kitchen, Philip J.
9
Newburry, William
9
Davies, Gary
8
Foroudi, Mohammad Mahdi
8
Gardberg, Naomi A.
8
Hillenbrand, Carola
8
Quevedo Puente, Esther de
8
Rodríguez del Bosque, Ignacio A.
8
Schaarschmidt, Mario
8
Beatty, Sharon E.
7
Carroll, Craig E.
7
Fombrun, Charles J.
7
Gupta, Suraksha
7
Money, Kevin
7
Pollock, Timothy G.
7
Raithel, Sascha
7
Ravasi, Davide
7
Van Hoye, Greet
7
Wæraas, Arild
7
Baum, Matthias
6
Beach, Lee Roy
6
Brammer, Stephen
6
Greyser, Stephen A.
6
Han, Heesup
6
Helm, Sabrina
6
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Journal of business research : JBR
9
International studies of management and organization
6
Corporate reputation review : an international journal
5
Journal of marketing communications
3
Journal of world business : JWB
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
The marketing review
3
Service business
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business research quarterly : BRQ
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Corporate communications : an international journal
1
Corporate reputation review
1
Corporate social responsibility : challenges, benefits and impact on business performance
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European business review
1
European journal of marketing : EJM
1
Facets of corporate identity, communication, and reputation
1
Handbook of corporate communication and public relations : pure and applied
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Unternehmenskommunikation
1
International journal of hospitality management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of general management
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
The journal of services marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
59
OLC EcoSci
1
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
4
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
5
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
6
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
7
Corporate social responsibility (CSR) and customer loyalty in the hotel industry : a cross-country study
Latif, Khawaja Fawad
;
Pérez, Andrea
;
Sahibzada, Umar Farooq
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293766
Saved in:
8
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
9
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
10
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
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