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~person:"Melewar, T. C."
~person:"Paul, Justin"
~person:"Phau, Ian"
~subject:"Designation of origin"
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Designation of origin
Brand image
76
Markenimage
76
Brand management
57
Consumer behaviour
57
Konsumentenverhalten
57
Markenführung
57
Brand
30
Markenartikel
30
Luxury goods
15
Luxusgüter
15
Herkunftsbezeichnung
11
Corporate reputation
8
Firmenimage
8
Beziehungsmarketing
7
Marketing management
7
Marketingmanagement
7
Relationship marketing
7
Reputation
7
Brand extension
6
Emotion
6
Markentransfer
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Australia
5
Australien
5
Marketing
5
Perception
5
Tourism marketing
5
Tourismusmarketing
5
Wahrnehmung
5
Brand equity
4
Brand love
4
Celebrity endorsement
4
Celebrity-Werbung
4
Customer satisfaction
4
Destination management
4
Destinationsmanagement
4
Holiday behaviour
4
Jugendliche
4
Kundenzufriedenheit
4
Place marketing
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English
11
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Melewar, T. C.
Paul, Justin
Phau, Ian
Diamantopoulos, Adamantios
13
Papadopoulos, Nicolas G.
9
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Westjohn, Stanford A.
7
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Pike, Steven
6
Stylidis, Dimitrios
6
Aichner, Thomas
5
Bruwer, Johan
5
Cai, Liping A.
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Alvarez, Maria D.
4
Bruno, Pascal
4
Campo, Sara
4
Cheah, Isaac
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Heslop, Louise A.
4
Jaffe, Eugene D.
4
Klein, Kristina
4
Lee, Richard
4
Lee, Sangwon
4
Lehto, Xinran Y.
4
Li, Mimi
4
Lopez, Carmen
4
Merunka, Dwight
4
Samiee, Saeed
4
Tasci, Asli DA
4
Völckner, Franziska
4
Witek-Hajduk, Marzanna Katarzyna
4
Andéhn, Mikael
3
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Journal of business research : JBR
2
Country of origin effect : looking back and moving forward
1
International marketing review
1
Journal of destination marketing & management
1
Journal of fashion marketing and management
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
11
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1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios
;
Cherifi, Barbora
;
Melewar, T. C.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
Saved in:
3
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
4
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
5
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
6
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
7
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
8
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
9
The role of movie images and its impact on destination choice
Quintal, Vanessa
;
Phau, Ian
- In:
Tourism review : the official journal of the AIEST
70
(
2015
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10011400748
Saved in:
10
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
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