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~person:"Melewar, T. C."
~subject:"Consumer behaviour"
~subject:"Marketing management"
~subject:"Umweltmanagement"
~subject:"Welt"
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Consumer behaviour
Marketing management
Umweltmanagement
Welt
Brand management
71
Markenführung
71
Corporate reputation
34
Firmenimage
34
Konsumentenverhalten
30
Brand image
28
Markenimage
28
Marketingmanagement
22
Brand
17
Markenartikel
17
Unternehmenskultur
17
Public relations
16
Öffentlichkeitsarbeit
16
Brand architecture
15
Corporate culture
15
Markenarchitektur
15
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Marketing
10
Relationship marketing
10
Reputation
9
World
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Malaysia
7
Place marketing
7
Standortmarketing
7
Customer satisfaction
6
Designation of origin
6
Herkunftsbezeichnung
6
Kundenzufriedenheit
6
Social Web
6
Social web
6
Tourism marketing
6
Tourismusmarketing
6
International marketing
5
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Undetermined
25
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Article
41
Book / Working Paper
9
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Article in journal
42
Aufsatz in Zeitschrift
42
Collection of articles of several authors
7
Sammelwerk
7
Case study
4
Fallstudie
4
Lehrbuch
2
Textbook
2
Aufsatz im Buch
1
Aufsatzsammlung
1
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1
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Language
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English
50
Author
All
Melewar, T. C.
Bruhn, Manfred
101
Han, Heesup
98
Meffert, Heribert
90
Homburg, Christian
89
Kotler, Philip
89
Mattila, Anna S.
80
Vrontis, Demetris
76
Schaltegger, Stefan
74
Wiedmann, Klaus-Peter
74
Bauer, Hans H.
72
Huber, Frank
70
Kumar, V.
67
Aizenman, Joshua
62
Eichengreen, Barry
62
Günther, Edeltraud
61
Rugman, Alan M.
61
Sarkis, Joseph
61
Kirchgeorg, Manfred
58
Kolk, Ans
56
Phau, Ian
55
Van Reenen, John
55
Keller, Kevin Lane
54
Bloom, Nicholas
53
Loureiro, Sandra Maria Correia
52
Sheth, Jagdish N.
52
Gierl, Heribert
50
Mazzanti, Massimiliano
50
Rajagopal
50
McAleer, Michael
48
Jang, Soocheong
47
Pepels, Werner
47
Herrmann, Andreas
46
Verhoef, Peter C.
46
Dunning, John H.
45
Nijkamp, Peter
45
Dreher, Axel
44
Esch, Franz-Rudolf
44
Verbeke, Alain
44
Swoboda, Bernhard
43
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Published in...
All
Journal of business research : JBR
8
European journal of marketing : EJM
4
International studies of management and organization
3
The marketing review
3
Corporate reputation review
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Asia-Pacific journal of business administration
1
Building corporate identity, image and reputation in the digital era
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of business & industrial marketing
1
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All
ECONIS (ZBW)
50
Showing
1
-
10
of
50
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conceptualising sensory brand experience : using review of
knowledge
fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
2
Brand innovation and social media :
knowledge
acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
3
Territorial brand
management
: beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
4
Place brand
management
: strategic marketing of cities, regions and nations
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011598698
Saved in:
5
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
6
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
7
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
8
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
9
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
10
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
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