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~person:"Merrilees, Bill"
~subject:"Brand management"
~subject:"Firmenimage"
~subject:"Retail trade"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand management
Firmenimage
Retail trade
Markenführung
34
Brand image
13
Markenimage
13
Consumer behaviour
11
Konsumentenverhalten
11
Brand
10
Markenartikel
10
Australia
7
Australien
7
Beziehungsmarketing
6
Brand architecture
6
Markenarchitektur
6
Relationship marketing
6
Brand extension
5
Markentransfer
5
Marketing management
5
Marketingmanagement
5
Corporate reputation
4
Firm performance
4
Führungsstil
4
Leadership style
4
Luxury goods
4
Luxusgüter
4
Unternehmenserfolg
4
City marketing
3
Customer integration
3
Einzelhandel
3
KMU
3
Kundenintegration
3
SME
3
Stadtmarketing
3
Brand associations
2
Brand engagement
2
Brand equity
2
Brand orientation
2
Competitive strategy
2
Corporate branding
2
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Article
33
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Article in journal
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Aufsatz in Zeitschrift
34
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3
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Multi-volume publication
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Aufsatz im Buch
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Language
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English
34
Author
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Merrilees, Bill
Melewar, T. C.
58
Bang, Nguyen
37
Loureiro, Sandra Maria Correia
36
Phau, Ian
30
Balmer, John M. T.
27
Gupta, Suraksha
26
Baumgarth, Carsten
25
Christodoulides, George
25
Guzman, Francisco
25
Han, Heesup
25
Ko, Eunju
25
Keller, Kevin Lane
24
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
23
Foroudi, Pantea
23
Khan, Imran
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Vrontis, Demetris
23
Romaniuk, Jenni
22
Japutra, Arnold
21
Rahman, Zillur
21
Esch, Franz-Rudolf
20
Pitt, Leyland F.
20
Hollebeek, Linda D.
19
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Paul, Justin
19
Roper, Stuart
19
Burmann, Christoph
18
Abratt, Russell
17
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
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The journal of brand management : an international journal
8
Journal of business research : JBR
7
The journal of product & brand management
3
Australasian marketing journal
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal for international business and entrepreneurship development
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
34
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1
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10
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34
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
3
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
4
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
5
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
6
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
7
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
8
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
9
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
10
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
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