//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Meyer, Anton"
~person:"Verhoef, Peter C."
~subject:"Einzelhandel"
~subject:"Relationship marketing"
~subject:"Theorie"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer relationship management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Relationship marketing
Theorie
Beziehungsmarketing
60
Consumer behaviour
23
Konsumentenverhalten
23
Customer satisfaction
10
Kundenzufriedenheit
10
Customer value
8
Kundenwert
8
Theory
8
Marketing management
7
Marketingmanagement
7
Deutschland
6
Dienstleistungsqualität
6
Distribution channel
6
Germany
6
Internet marketing
6
Online-Marketing
6
Service quality
6
Vertriebsweg
6
Brand management
5
Customer relationship management
5
E-commerce
5
Electronic Commerce
5
Markenführung
5
Social Web
5
Social web
5
Market research
4
Marktforschung
4
Measurement
4
Messung
4
Retail trade
4
Brand image
3
Customer integration
3
Internet
3
Kundenbindungsprogramm
3
Kundenintegration
3
Loyalty program
3
Markenimage
3
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
Book / Working Paper
18
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Aufsatz im Buch
23
Book section
23
Language
All
English
43
German
17
Author
All
Meyer, Anton
Verhoef, Peter C.
Bruhn, Manfred
69
Homburg, Christian
58
Kumar, V.
57
Han, Heesup
52
Hollebeek, Linda D.
40
Herrmann, Andreas
38
Gil Saura, Irene
37
Mattila, Anna S.
37
Huber, Frank
34
Palmatier, Robert W.
33
Smith, Alan D.
32
Prentice, Catherine
30
Svensson, Göran
30
Krafft, Manfred
28
Evanschitzky, Heiner
27
Loureiro, Sandra Maria Correia
27
Stauss, Bernd
27
Thaichon, Park
27
Walsh, Gianfranco
26
Georgi, Dominik
25
Grewal, Dhruv
25
Quach, Sara
25
Agnihotri, Raj
24
Hippner, Hajo
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Töpfer, Armin
24
Wilde, Klaus D.
24
Bang, Nguyen
23
Ruyter, Ko de
23
Stock-Homburg, Ruth
23
Vrontis, Demetris
23
Eggert, Andreas
22
Matzler, Kurt
22
Neslin, Scott A.
21
Wieseke, Jan
21
Wong, IpKin Anthony
21
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
4
Journal of marketing
3
Journal of the Academy of Marketing Science
3
European management journal
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Journal of service management
2
Journal of service research : JSR
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
Customer engagement : contemporary issues and challenges
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Handelsforschung
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Internationalisierung von Vertrieb und Handel
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Kongressband
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
1
The Routledge companion to strategic marketing
1
Universia business review : UBR
1
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
1
more ...
less ...
Source
All
ECONIS (ZBW)
60
Showing
1
-
10
of
60
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
2
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
3
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
4
Customer experience creation in today's digital world
Verhoef, Peter C.
- In:
The Routledge companion to strategic marketing
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012498440
Saved in:
5
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
6
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
7
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
8
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
9
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
10
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->