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~person:"Neslin, Scott A."
~person:"Roggeveen, Anne L."
~subject:"Einzelhandel"
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Search: subject:"Beziehungsmarketing"
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Einzelhandel
Beziehungsmarketing
40
Relationship marketing
39
Consumer behaviour
19
Konsumentenverhalten
19
Distribution channel
11
Retail trade
11
Vertriebsweg
11
Customer value
7
Kundenwert
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
Brand management
6
Schätzung
5
Deutschland
4
E-commerce
4
Electronic Commerce
4
Estimation
4
Event-Marketing
4
Konsumgütermarketing
4
Sonderangebot
4
Brand image
3
Computer-assisted marketing
3
Consumer goods marketing
3
Customer experience
3
Dienstleistungsqualität
3
Event marketing
3
Germany
3
IT-gestütztes Marketing
3
Internet
3
Internet marketing
3
Kundenbindungsprogramm
3
Loyalty program
3
Markenimage
3
Market segmentation
3
Marketing theory
3
Marketingtheorie
3
Marktsegmentierung
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Online-Marketing
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English
11
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Neslin, Scott A.
Roggeveen, Anne L.
Gil Saura, Irene
15
Grewal, Dhruv
13
Schramm-Klein, Hanna
11
Das, Gopal
9
Bijmolt, Tammo H. A.
8
Bang, Nguyen
7
Chen, Jing
6
Frasquet Deltoro, Marta
6
Ieva, Marco
6
Kumar, V.
6
Lombart, Cindy
6
Pantano, Eleonora
6
Rubio Benito, Natalia
6
Steinmann, Sascha
6
Berenguer Contrí, Gloria
5
Breugelmans, Els
5
Devaraj, K.
5
Hübner, Alexander
5
Khare, Arpita
5
Louis, Didier
5
Molinillo, Sebastian
5
Riekhof, Hans-Christian
5
Ritschel, Falk
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Sequeira, A. H.
5
Shenoy, Seema
5
Sheth, Jagdish N.
5
Soni, Pavleen
5
Wagner, Gerhard
5
Ziliani, Cristina
5
Al-Nabhani, Khalid
4
Bhardwaj, Renu
4
Chebat, Jean-Charles
4
Dabija, Dan-Cristian
4
Gao, Fei
4
Gustafsson, Anders
4
Jebarajakirthy, Charles
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
3
Handbook of research on customer engagement
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
11
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1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
From customer experience to human experience : uses of systematized and non-systematized knowledge
Roggeveen, Anne L.
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013364457
Saved in:
3
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
4
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
5
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
6
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
7
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
8
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
9
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
10
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
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