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~person:"Niersbach, Barbara"
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Key account management
7
Key-Account-Management
6
Beziehungsmarketing
3
Lieferantenmanagement
3
Relationship marketing
3
Supplier relationship management
3
B-to-B-Marketing
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Niersbach, Barbara
Zupancic, Dirk
22
Belz, Christian
18
Ivens, Björn Sven
18
Pardo, Catherine
16
Senn, Christoph
15
Cheverton, Peter
13
Müllner, Markus
13
Sieck, Hartmut
12
Homburg, Christian
10
Jensen, Ove
10
Tzempelikos, Nektarios
9
Gounaris, Spiros
8
Sidow, Hans D.
8
Woodburn, Diana
8
Yip, George S.
8
Biesel, Hartmut H.
7
Ryals, Lynette J.
7
Salojärvi, Hanna
7
Wilson, Kevin
7
McDonald, Malcolm
6
Schlüter, Andrea
6
Storbacka, Kaj
6
Ebert, Heinz J.
5
Rogers, Beth
5
Wengler, Stefan
5
Capon, Noel
4
Davies, Iain A.
4
Dekker, David J.
4
Guenzi, Paolo
4
Guesalaga, Rodrigo
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Heinrich, Stephan
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Lacoste, Sylvie
4
Lenney, Peter
4
Nätti, Satu
4
Ojasalo, Jukka
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Richards, Keith A.
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Ryals, Lynette
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Sainio, Liisa-Maija
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Schiele, Holger
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Dr. Rainer Hampp <Firma>
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
2
An identity perspective of key account managers as paradoxical relationship managers
Pardo, Catherine
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 355-372
Persistent link: https://www.econbiz.de/10012290742
Saved in:
3
The internal key account management activities of supplier firms : conceptual considerations and empirical analyses
Niersbach, Barbara
-
2016
Persistent link: https://www.econbiz.de/10011459332
Saved in:
4
Key account management as a firm capability
Ivens, Björn Sven
;
Leischnig, Alexander
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 39-49
Persistent link: https://www.econbiz.de/10011942229
Saved in:
5
Firm-internal key account management networks : framework, case study, avenues for future research
Ivens, Björn Sven
;
Pardo, Catherine
;
Niersbach, Barbara
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
Saved in:
6
Key account management : selling? : providing services? ... : or both?
Ivens, Björn Sven
;
Niersbach, Barbara
;
Pardo, Catherine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
6
,
pp. 70-78
Persistent link: https://www.econbiz.de/10011559972
Saved in:
7
Mind the gap : a process model for diagnosing barriers to key account management implementation
Leischnig, Alexander
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 58-67
Persistent link: https://www.econbiz.de/10011863786
Saved in:
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