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~person:"Noble, Stephanie M."
~person:"Rajagopal"
~person:"Warlop, Luk"
~subject:"Retail trade"
~subject:"Verkaufsförderung"
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Retail trade
Verkaufsförderung
Consumer behaviour
123
Konsumentenverhalten
122
Mexico
24
Mexiko
22
Einzelhandel
20
Brand management
15
Markenführung
15
Beziehungsmarketing
13
Brand
13
Brand image
13
Cognition
13
Kognition
13
Markenartikel
13
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Relationship marketing
13
Personality psychology
11
Persönlichkeitspsychologie
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Marketingmanagement
10
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9
Theorie
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9
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consumer behaviour
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Feldforschung
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Field research
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Food consumption
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Kundenzufriedenheit
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Lebensmittelkonsum
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Noble, Stephanie M.
Rajagopal
Warlop, Luk
Grewal, Dhruv
26
Gázquez-Abad, Juan Carlos
25
Martínez-López, Francisco J.
21
Pantano, Eleonora
21
Schramm-Klein, Hanna
20
Das, Gopal
18
Swoboda, Bernhard
17
Gijsbrechts, Els
16
Roggeveen, Anne L.
15
Zielke, Stephan
15
Ailawadi, Kusum L.
13
Steinmann, Sascha
13
Khare, Arpita
12
Nordfält, Jens
12
Richards, Timothy J.
12
Sands, Sean
12
Usman, Osly
12
Campo, Katia
11
Diallo, Mbaye Fall
11
Gil Saura, Irene
11
Neslin, Scott A.
11
Chintagunta, Pradeep K.
10
Dennis, Charles
10
Loureiro, Sandra Maria Correia
10
Stobart, Jon
10
Teller, Christoph
10
Verhoef, Peter C.
10
Wagner, Gerhard
10
Bang, Nguyen
9
Brengman, Malaika
9
Breugelmans, Els
9
Ieva, Marco
9
Kukar-Kinney, Monika
9
Rabinovich, Elliot
9
Rosenbaum, Mark S.
9
Rudolph, Thomas
9
Willems, Kim
9
Chebat, Jean-Charles
8
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Journal of retailing
3
Journal of marketing research
2
Journal of the Academy of Marketing Science
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Business horizons
1
Global business & economics review
1
Global economic studies series
1
International journal of business excellence
1
International journal of business innovation and research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management practice : IJMP
1
International journal of productivity and quality management : IJPQM
1
International journal of retail & distribution management
1
Journal of customer behaviour
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
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ECONIS (ZBW)
24
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1
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
2
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
3
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
4
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
5
Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal
- In:
International journal of productivity and quality …
35
(
2022
)
2
,
pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
Saved in:
6
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
7
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
8
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
9
The sales impact of using handheld scanners : evidence from the field
Grewal, Dhruv
;
Noble, Stephanie M.
;
Ahlbom, Carl-Philip
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 527-547
Persistent link: https://www.econbiz.de/10012214322
Saved in:
10
Retail space invaders : when employees' invasion of customer space increases purchase intentions
Esmark, Carol L.
;
Noble, Stephanie M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 477-496
Persistent link: https://www.econbiz.de/10011879702
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