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~person:"O'Reilly, Norm"
~person:"Parent, Milena M."
~subject:"Canada"
~subject:"Sports marketing"
~subject:"destination image"
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Parent, Milena M.
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International journal of sport management and marketing : IJSMM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
European Sport management quarterly : ESMQ
2
Marketing intelligence & planning
1
Sport management review
1
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1
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
2
The evolution of Twitter communication by Youth Olympic Games organising committees
Naraine, Michael L.
;
Parent, Milena M.
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 403-425
Persistent link: https://www.econbiz.de/10011861964
Saved in:
3
Olympic ambush marketing networks and knowledge transfer : examining their impact on the institutionalization of anti-ambush marketing legislation
Ellis, Dana L.
;
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 473-489
Persistent link: https://www.econbiz.de/10011616150
Saved in:
4
Coordination in international and domestic sports events : examining stakeholder network governance
Naraine, Michael L.
;
Schenk, Jessie
;
Parent, Milena M.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 521-537
Persistent link: https://www.econbiz.de/10011616434
Saved in:
5
It's all about my team : mega-sport events and consumer attitudes in a time series approach
Armenakyan, Anahit
;
O'Reilly, Norm
;
Heslop, Louise A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10011645885
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6
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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7
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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8
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
Saved in:
9
Brand creation in international recurring sports events
Parent, Milena M.
;
Eskerud, Line
;
Hanstad, Dag Vidar
- In:
Sport management review
15
(
2012
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10009526825
Saved in:
10
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
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