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~person:"O'Reilly, Norm"
~person:"Xing, Xiaoyan"
~subject:"Guerilla marketing"
~subject:"Sports"
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Guerilla marketing
Sports
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25
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25
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11
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10
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6
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O'Reilly, Norm
Xing, Xiaoyan
Maennig, Wolfgang
19
Nufer, Gerd
11
Parent, Milena M.
11
Szymanski, Stefan
9
Funk, Daniel C.
8
Kavetsos, Georgios
8
Leopkey, Becca
8
Matheson, Victor A.
8
Wicker, Pamela
8
Dolan, Paul
7
Inoue, Yuhei
7
Koenigstorfer, Joerg
7
Krekel, Christian
7
Mavridis, Dimitris
7
Noland, Marcus
7
Stahler, Kevin
7
Vierhaus, Christopher
7
Ziebarth, Nicolas R.
7
Feddersen, Arne
6
Grohs, Reinhard
6
Humphreys, Brad R.
6
Jordan, Jeremy S.
6
Senik-Leygonie, Claudia
6
Séguin, Benoit
6
Ellis, Dana
5
Filo, Kevin
5
Forrest, David
5
Jensen, Jonathan A.
5
Kennelly, Millicent
5
Koronios, Konstantinos
5
MacIntosh, Eric W.
5
Misener, Laura
5
Nadeau, John
5
Pawlowski, Tim
5
Sato, Mikihiro
5
Schnitzer, Martin
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European Sport management quarterly : ESMQ
2
International journal of sport management and marketing : IJSMM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Brand management ; Vol. 4
1
International journal of sports marketing & sponsorship
1
Marketing intelligence & planning
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
11
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1
The effects of health, social, and consumption capital on running-related expenditures in China
Xing, Xiaoyan
;
Zhang, Ruo
;
Taks, Marijke
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 398-418
Persistent link: https://www.econbiz.de/10013271116
Saved in:
2
Planning and implementation of event leveraging strategy : China's legacy pledge to motivate 300 million people to be involved in winter sport
Chen, Shushu
;
Xing, Xiaoyan
;
Chalip, Laurence
- In:
Sport management review
25
(
2022
)
5
,
pp. 771-790
Persistent link: https://www.econbiz.de/10014277026
Saved in:
3
A social capital view of an Olympic and Paralympic Games bid exploration process
Finch, David J.
;
Legg, David
;
O'Reilly, Norm
;
Wright, Stefan
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
2
,
pp. 302-321
Persistent link: https://www.econbiz.de/10012497341
Saved in:
4
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
5
Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Heere, Bob
;
Wear, Henry
;
Jones, Adam
;
Breitbarth, Tim
; …
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 506-517
Persistent link: https://www.econbiz.de/10012145788
Saved in:
6
Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
7
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
8
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
9
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
10
Effects of hosting a sport event on destination brand : a test of co-branding and match-up models
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
-
2010
Persistent link: https://www.econbiz.de/10003922859
Saved in:
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