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~person:"Park, Jungkun"
~person:"Sarkar, Juhi Gahlot"
~subject:"Advergame experiences"
~subject:"Brand image"
~subject:"Markenimage"
~subject:"Online-Handel"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Advergame experiences
Brand image
Markenimage
Online-Handel
Service quality
Consumer behaviour
56
Konsumentenverhalten
56
Brand management
29
Markenführung
29
Beziehungsmarketing
19
Relationship marketing
19
Brand
18
Markenartikel
18
Customer satisfaction
11
Kundenzufriedenheit
11
Dienstleistungsqualität
10
Emotion
7
Luxury goods
7
Luxusgüter
7
Confidence
5
Internet marketing
5
Jugendliche
5
Online-Marketing
5
USA
5
United States
5
Vertrauen
5
Youth
5
Einzelhandel
4
Hotel industry
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Hotellerie
4
Innovation adoption
4
Innovationsakzeptanz
4
Online retailing
4
Retail trade
4
Social Web
4
Social web
4
Advertising effects
3
Brand extension
3
Brand loyalty
3
China
3
Corporate Social Responsibility
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Aufsatz in Zeitschrift
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English
34
Author
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Park, Jungkun
Sarkar, Juhi Gahlot
Han, Heesup
48
Mattila, Anna S.
30
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
27
Phau, Ian
25
Bang, Nguyen
23
Paul, Justin
22
Sreejesh, S.
22
Hollebeek, Linda D.
21
Jang, Soocheong
21
Japutra, Arnold
21
Prentice, Catherine
21
Dwivedi, Yogesh Kumar
20
Sarkar, Abhigyan
19
Balaji, M. S.
18
Guzman, Francisco
18
Hyun, Sunghyup Sean
18
Law, Chun Hung Roberts
18
Melewar, T. C.
18
Ekinci, Yuksel
17
Khare, Arpita
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Bilgihan, Anil
16
Dennis, Charles
16
Hanks, Lydia
16
Johnson, Lester W.
16
Prashar, Sanjeev
16
Prybutok, Victor R.
16
Wu, Luorong
16
Das, Gopal
15
Gursoy, Dogan
15
Line, Nathaniel D.
15
Lee, Seonjeong
14
Liu, Chih-Hsing
14
McColl-Kennedy, Janet R.
14
Parayitam, Satyanarayana
14
Pelsmacker, Patrick de
14
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Journal of retailing and consumer services
10
The Cornell hospitality quarterly
3
Asia Pacific journal of marketing and logistics
2
International journal of hospitality management
2
International journal of retail and distribution management
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of wine business research
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Service business
1
Society and business review
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The journal of brand management : an international journal
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ECONIS (ZBW)
34
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1
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
2
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
3
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
4
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
5
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
6
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
7
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
8
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
9
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
10
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
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