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~person:"Park, Jungkun"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Konsumentenverhalten
Markenimage
Consumer behaviour
38
Customer satisfaction
16
Kundenzufriedenheit
16
Brand management
15
Markenführung
15
Beziehungsmarketing
14
Dienstleistungsqualität
14
Relationship marketing
14
Service quality
14
Brand image
12
Arbeitszufriedenheit
9
Job satisfaction
9
Luxury goods
9
Luxusgüter
9
Online retailing
9
Online-Handel
9
Salespeople
9
USA
9
United States
9
Verkaufspersonal
9
Einzelhandel
8
Retail trade
8
Emotion
7
Brand
5
Innovation adoption
5
Innovationsakzeptanz
5
Markenartikel
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China
4
Confidence
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Hotel industry
4
Hotellerie
4
Vertrauen
4
Arbeitsleistung
3
Brand extension
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Gender
3
Internet marketing
3
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30
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37
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2
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Article in journal
Non-commercial literature
Aufsatz in Zeitschrift
38
Aufsatzsammlung
1
Graue Literatur
1
Hochschulschrift
1
Thesis
1
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English
39
Author
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Park, Jungkun
Han, Heesup
118
Mattila, Anna S.
100
Gierl, Heribert
76
Lusk, Jayson L.
76
Phau, Ian
75
Khare, Arpita
69
Loureiro, Sandra Maria Correia
65
Dwivedi, Yogesh Kumar
63
Grewal, Dhruv
62
Nayga, Rodolfo M.
61
Septianto, Felix
61
Bauer, Hans H.
60
Herrmann, Andreas
59
Huber, Frank
59
Jang, Soocheong
59
Belk, Russell W.
58
Wiedmann, Klaus-Peter
58
Paul, Justin
57
Ko, Eunju
53
Janssen, Maarten C. W.
52
Bagozzi, Richard P.
50
Pelsmacker, Patrick de
50
Rock, Bram de
49
Walsh, Gianfranco
49
Hollebeek, Linda D.
48
Laroche, Michel
48
Cherchye, Laurens
47
Bang, Nguyen
46
Kim, Jungkeun
45
Sharma, Piyush
45
Diamantopoulos, Adamantios
44
Burmann, Christoph
42
Melewar, T. C.
42
Wong, IpKin Anthony
42
Rajagopal
41
Verhoef, Peter C.
41
Das, Gopal
40
Eisend, Martin
40
Grunert, Klaus G.
39
Kim, Seongseop
39
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Journal of retailing and consumer services
17
The Cornell hospitality quarterly
3
International journal of retail and distribution management
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
International marketing review
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of hospitality & leisure marketing : the international forum for research, theory & practice
1
Journal of travel and tourism marketing
1
Service business
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
39
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1
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10
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39
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
3
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
4
Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism
Hyun, Hyowon
;
Kim, Dongyoup
;
Park, Jungkun
- In:
International journal of retail and distribution management
51
(
2023
)
4
,
pp. 484-502
Persistent link: https://www.econbiz.de/10014281080
Saved in:
5
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao
;
Le, Hoang T. P. M.
;
Park, Jungkun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
Saved in:
6
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
7
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
8
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
9
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
10
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
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