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~person:"Paul, Justin"
~person:"Phau, Ian"
~subject:"Brand experience"
~subject:"Designation of origin"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Systematic review"
~type_genre:"Umfrage"
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Brand experience
Designation of origin
Brand image
39
Markenimage
39
Consumer behaviour
34
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34
Brand management
30
Markenführung
30
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18
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18
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Paul, Justin
Phau, Ian
Diamantopoulos, Adamantios
13
Khan, Imran
8
Giraldi, Janaina de Moura Engracia
7
Papadopoulos, Nicolas G.
7
Balabanis, George
6
Chen, Chun-Chu
6
Magnusson, Peter
6
Pike, Steven
6
Stylidis, Dimitrios
6
Westjohn, Stanford A.
6
Aichner, Thomas
5
Cai, Liping A.
5
Grudecka, Anna
5
Guzman, Francisco
5
Rahman, Zillur
5
Zdravkovic, Srdan
5
Campo, Sara
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Lehto, Xinran Y.
4
Li, Mimi
4
Lopez, Carmen
4
Melewar, T. C.
4
Merunka, Dwight
4
Samiee, Saeed
4
Tasci, Asli DA
4
Alvarez, Maria D.
3
Basfirinci, Cigdem
3
Breiter Terry, Deborah
3
Cheah, Isaac
3
Checchinato, Francesca
3
El Banna, Alia
3
Elliot, Statia
3
Fetscherin, Marc
3
Ha Nam Khanh Giao
3
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3
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3
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Journal of retailing and consumer services
2
International marketing review
1
Journal of fashion marketing and management
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
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1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
3
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
4
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
5
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
6
The role of movie images and its impact on destination choice
Quintal, Vanessa
;
Phau, Ian
- In:
Tourism review : the official journal of the AIEST
70
(
2015
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10011400748
Saved in:
7
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
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