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~person:"Pepels, Werner"
~person:"Schultz, Don E."
~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
~type_genre:"Book section"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Aufsatzsammlung
Marketingmanagement
Marketing management
20
Deutschland
14
Germany
14
Marketing
13
B-to-B-Marketing
11
Beziehungsmarketing
11
Business-to-business marketing
11
Relationship marketing
11
Theorie
10
Theory
10
Customer service
9
Kundenservice
9
Lieferantenmanagement
9
Supplier relationship management
9
Customer satisfaction
7
Kundenzufriedenheit
7
Product management
7
Produktmanagement
7
Brand management
6
HR marketing
6
Markenführung
6
Personalmarketing
6
Advertising
5
Dienstleistungsmanagement
5
Dienstleistungsqualität
5
Measurement
5
Messung
5
Organisationsstruktur
5
Organizational structure
5
Service management
5
Service quality
5
Strategisches Management
5
Werbung
5
Beschwerdemanagement
4
Communication
4
Complaint management
4
Controlling
4
Human Resource Management
4
Kommunikation
4
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Article
10
Book / Working Paper
10
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Book section
Fallstudiensammlung
Sammelwerk
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
10
Collection of articles of several authors
8
Handbook
7
Handbuch
7
Lehrbuch
6
Aufsatzsammlung
5
Textbook
5
Nachschlagewerk
2
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2
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2
Accompanied by computer file
1
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1
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1
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1
Elektronischer Datenträger als Beilage
1
Fallstudie
1
Graue Literatur
1
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1
Sammlung
1
Working Paper
1
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Language
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German
13
English
7
Author
All
Pepels, Werner
Schultz, Don E.
Bruhn, Manfred
39
Meffert, Heribert
29
Esch, Franz-Rudolf
17
Homburg, Christian
16
Drees, Norbert
15
Sheth, Jagdish N.
15
Kirchgeorg, Manfred
13
Kleinaltenkamp, Michael
13
Bauer, Hans H.
11
Ahlert, Dieter
10
Berndt, Ralph
10
Kotler, Philip
9
Pfeffermann, Nicole
9
Shankar, Venkatesh
9
Diller, Hermann
8
Keller, Kevin Lane
8
Wiedmann, Klaus-Peter
8
Wilde, Klaus D.
8
Adeola, Ogechi
7
Backhaus, Klaus
7
Belz, Christian
7
Cova, Bernard
7
Kreutzer, Ralf T.
7
Trommsdorff, Volker
7
Vaih-Baur, Christina
7
Varadarajan, Rajan
7
Zanger, Cornelia
7
Carpenter, Gregory S.
6
Hippner, Hajo
6
Köhler, Richard
6
Langner, Tobias
6
Meissner, Hans Günther
6
Nufer, Gerd
6
Plinke, Wulff
6
Ahlers, Grit Mareike
5
Baumgarth, Carsten
5
Calder, Bobby J.
5
Dahlhoff, Hans-Dieter
5
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Institution
All
NWB Verlag
1
Published in...
All
Advertising theory
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Handbook of business-to-business marketing
1
Instrumente zur Gestaltung von After Sales Services
1
Integrated brand marketing and measuring returns
1
Journal of marketing communications
1
Policy and marketing strategies for digital media
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Scenarios in marketing : from vision to decision
1
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ECONIS (ZBW)
20
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1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
3
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
4
After Sales Service : Geschäftsbeziehungen profitabel gestalten
Pepels, Werner
(
ed.
);
Blümelhuber, Christian
(
contributor
)
-
2007
-
2., erw. Aufl.
Persistent link: https://www.econbiz.de/10003438732
Saved in:
5
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
Saved in:
6
Konsumgüter-Relaunch : Charakteristika und Maßnahmen
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 207-228)
.
2013
Persistent link: https://www.econbiz.de/10011447467
Saved in:
7
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 227-262)
.
2008
Persistent link: https://www.econbiz.de/10003751991
Saved in:
8
Fallstudien zum Marketing
Pepels, Werner
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011349621
Saved in:
9
Marketing communication measurement in a transformational marketplace
Schultz, Don E.
- In:
Integrated brand marketing and measuring returns
,
(pp. 58-93)
.
2010
Persistent link: https://www.econbiz.de/10003988779
Saved in:
10
Marketing communication: radical or rational change?
Schultz, Don E.
- In:
Scenarios in marketing : from vision to decision
,
(pp. 119-137)
.
2006
Persistent link: https://www.econbiz.de/10003382546
Saved in:
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