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~person:"Petersen, J. Andrew"
~type:"article"
~type_genre:"Article in journal"
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Search: subject:"Customer value"
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Customer value
6
Kundenwert
6
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5
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3
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3
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2
Messung
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Article in journal
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Petersen, J. Andrew
Kumar, V.
26
Ko, Eunju
13
Eggert, Andreas
11
Kim, Kyung Hoon
11
Keränen, Joona
10
Kleinaltenkamp, Michael
10
Skiera, Bernd
10
Frow, Pennie
9
Gallarza, Martina G.
9
Madhani, Pankaj M.
9
Verhoef, Peter C.
9
Gil Saura, Irene
8
Venkatesan, Rajkumar
8
Wiesel, Thorsten
8
Heinonen, Kristina
7
Payne, Adrian
7
Saarijärvi, Hannu
7
Bradlow, Eric T.
6
Edvardsson, Bo
6
McColl-Kennedy, Janet R.
6
Neslin, Scott A.
6
Rajagopal
6
Ulaga, Wolfgang
6
Ahn, Jiseon
5
Albadvi, Amir
5
Bolton, Ruth N.
5
Fader, Peter
5
Grönroos, Christian
5
Haenlein, Michael
5
Hallikas, Jukka
5
Hollebeek, Linda D.
5
Kim, Sang Jin
5
Le Nguyen Hau
5
Leone, Robert P.
5
Leroi-Werelds, Sara
5
Libai, Barak
5
Ngo, Liem Viet
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O'Cass, Aron
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Journal of marketing
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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1
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
4
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
5
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
6
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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