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~person:"Phau, Ian"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Online-Marketing
Service quality
Social web
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
26
Luxury goods
23
Luxusgüter
23
Markenimage
23
Brand
18
Markenartikel
18
Australia
14
Australien
14
Emotion
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7
Beziehungsmarketing
7
Designation of origin
7
Herkunftsbezeichnung
7
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Werbewirkung
7
Brand extension
6
Markentransfer
6
Product counterfeiting
6
Produktpiraterie
6
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5
Holiday behaviour
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Jugendliche
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Luxury brands
5
Urlaubsverhalten
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Werbung
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34
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Phau, Ian
Han, Heesup
55
Loureiro, Sandra Maria Correia
39
Mattila, Anna S.
34
Hollebeek, Linda D.
32
Diamantopoulos, Adamantios
28
Ko, Eunju
28
Bang, Nguyen
27
Filieri, Raffaele
26
Prentice, Catherine
26
Dwivedi, Yogesh Kumar
25
Jang, Soocheong
24
Sarkar, Abhigyan
24
Melewar, T. C.
23
Paul, Justin
23
Pelsmacker, Patrick de
23
Sreejesh, S.
23
Quach, Sara
22
Dens, Nathalie
21
Guzman, Francisco
21
Japutra, Arnold
21
Park, Jungkun
21
Septianto, Felix
21
Veloutsou, Cleopatra
21
Balaji, M. S.
20
Bilgihan, Anil
20
Hyun, Sunghyup Sean
20
Vrontis, Demetris
20
Wu, Luorong
20
Ahn, Jiseon
19
Flavián Blanco, Carlos
19
Hanks, Lydia
18
Khan, Imran
18
Rather, Raouf Ahmad
18
Wong, IpKin Anthony
18
Ekinci, Yuksel
17
Johnson, Lester W.
17
Klaus, Philipp
17
Law, Chun Hung Roberts
17
Rita, Paulo
17
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Journal of business research : JBR
4
Journal of fashion marketing and management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
Journal of promotion management : JPM
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of vacation marketing : an international journal
1
Strategic change
1
The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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1
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
2
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
3
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
4
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
5
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
6
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
7
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
8
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
9
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
10
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
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