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~person:"Phau, Ian"
~subject:"Advertising effects"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Consumer behaviour
70
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70
Brand management
26
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26
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23
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22
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Phau, Ian
Pelsmacker, Patrick de
21
Dens, Nathalie
19
Gierl, Heribert
19
Septianto, Felix
18
Eisend, Martin
11
Matthes, Jörg
11
Muehling, Darrel D.
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Pauwels, Koen
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Choi, Yung Kyun
9
Dahlén, Micael
9
Naderer, Brigitte
9
Reijmersdal, Eva A. van
9
Bang Nguyen Viet
8
Bellman, Steven
8
Boerman, Sophie C.
8
Evans, Nathaniel J.
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Stafford, Marla Royne
8
Wen, Taylor Jing
8
Arora, Nilesh
7
Bae, Mikyeung
7
Chan, Kara
7
Chang, Chun-Tuan
7
Hatzithomas, Leonidas
7
Jeong, EunHa
7
Kareklas, Ioannis
7
Kim, Kacy K.
7
Rosengren, Sara
7
Sar, Sela
7
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Sreejesh, S.
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Journal of global marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
7
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1
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
2
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
3
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
4
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
5
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
6
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
7
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
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