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~person:"Phau, Ian"
~subject:"Beziehungsmarketing"
~subject:"Confidence"
~subject:"Markenimage"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Confidence
Markenimage
Consumer behaviour
93
Konsumentenverhalten
76
Brand management
29
Markenführung
28
Luxury goods
25
Luxusgüter
25
Brand image
24
Australia
23
Brand
19
Markenartikel
19
Australien
14
Emotion
12
Designation of origin
8
Herkunftsbezeichnung
8
Advertising
7
Advertising effects
7
Relationship marketing
7
Werbewirkung
7
Brand extension
6
Markentransfer
6
Product counterfeiting
6
Produktpiraterie
6
Fashion
5
Holiday behaviour
5
Jugendliche
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Luxury brands
5
Urlaubsverhalten
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Werbung
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Youth
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Attitude
4
Attitudes
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Customer satisfaction
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Perceived risk
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Perception
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English
29
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Phau, Ian
Han, Heesup
52
Hollebeek, Linda D.
37
Loureiro, Sandra Maria Correia
34
Bang, Nguyen
32
Mattila, Anna S.
32
Diamantopoulos, Adamantios
26
Kumar, V.
23
Ahn, Jiseon
21
Japutra, Arnold
21
Melewar, T. C.
21
Sarkar, Abhigyan
21
Sreejesh, S.
21
Prentice, Catherine
20
Rather, Raouf Ahmad
20
Wong, IpKin Anthony
20
Das, Gopal
19
Klaus, Philipp
19
Paul, Justin
19
Verhoef, Peter C.
19
Dwivedi, Yogesh Kumar
18
Gierl, Heribert
18
Khan, Imran
18
Ko, Eunju
18
Park, Jungkun
18
Balaji, M. S.
17
Eisingerich, Andreas B
17
Gil Saura, Irene
17
Grewal, Dhruv
17
Guzman, Francisco
17
Hyun, Sunghyup Sean
17
Johnson, Lester W.
17
Rahman, Zillur
17
So, Kevin Kam Fung
17
Veloutsou, Cleopatra
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Herrmann, Andreas
16
Sarkar, Juhi Gahlot
16
Casidy, Riza
15
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Journal of business research : JBR
4
The journal of brand management : an international journal
4
Journal of fashion marketing and management
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
The journal of consumer marketing
1
The journal of services marketing
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
29
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29
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
4
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
5
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
6
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
7
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
8
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
9
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
10
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
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