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~person:"Phau, Ian"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Experiment"
~subject:"Online-Handel"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Brand image
Brand management
Experiment
Online-Handel
Service quality
Consumer behaviour
73
Konsumentenverhalten
73
Markenführung
26
Luxury goods
23
Luxusgüter
23
Markenimage
23
Brand
18
Markenartikel
18
Australia
14
Australien
14
Emotion
12
Advertising effects
7
Beziehungsmarketing
7
Designation of origin
7
Herkunftsbezeichnung
7
Relationship marketing
7
Werbewirkung
7
Brand extension
6
Markentransfer
6
Product counterfeiting
6
Produktpiraterie
6
Advertising
5
Holiday behaviour
5
Jugendliche
5
Luxury brands
5
Urlaubsverhalten
5
Werbung
5
Youth
5
Attitude
4
Fashion
4
Mode
4
Social status
4
Sozialer Status
4
Tourism
4
Tourismus
4
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Article
34
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Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
34
Aufsatz im Buch
3
Book section
3
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1
research-article
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English
34
Author
All
Phau, Ian
Han, Heesup
55
Loureiro, Sandra Maria Correia
41
Mattila, Anna S.
41
Sutter, Matthias
32
Hollebeek, Linda D.
30
Diamantopoulos, Adamantios
29
Ko, Eunju
27
Bang, Nguyen
26
Lusk, Jayson L.
26
Paul, Justin
26
Nayga, Rodolfo M.
25
Sarkar, Abhigyan
24
Wu, Luorong
24
Jang, Soocheong
23
Japutra, Arnold
23
Melewar, T. C.
23
Prentice, Catherine
23
Sreejesh, S.
23
Dwivedi, Yogesh Kumar
22
Guzman, Francisco
21
Hyun, Sunghyup Sean
21
Park, Jungkun
21
Ahn, Jiseon
20
Balaji, M. S.
20
Bauer, Hans H.
19
Septianto, Felix
19
Veloutsou, Cleopatra
19
Wong, IpKin Anthony
19
Gierl, Heribert
18
Law, Chun Hung Roberts
18
Pelsmacker, Patrick de
18
Wiedmann, Klaus-Peter
18
Bilgihan, Anil
17
Dens, Nathalie
17
Ekinci, Yuksel
17
Filieri, Raffaele
17
Hanks, Lydia
17
Johnson, Lester W.
17
Kerschbamer, Rudolf
17
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Journal of business research : JBR
4
Journal of fashion marketing and management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
Journal of promotion management : JPM
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Strategic change
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
34
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
4
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
5
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
6
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
7
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
8
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
9
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
10
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
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