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~person:"Phau, Ian"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Kapitaleinkommen"
~subject:"Spieltheorie"
~subject:"Wirkungsanalyse"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Sammlung"
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Brand image
Consumer behaviour
Deutschland
Kapitaleinkommen
Spieltheorie
Wirkungsanalyse
World
Konsumentenverhalten
73
Brand management
30
Markenführung
30
Luxury goods
27
Luxusgüter
27
Australia
25
Australien
25
Markenimage
25
Brand
21
Markenartikel
21
Advertising effects
15
Emotion
15
Werbewirkung
15
Holiday behaviour
13
Urlaubsverhalten
13
Tourism
11
Tourismus
11
Beziehungsmarketing
9
Relationship marketing
9
Advertising
8
Designation of origin
8
Herkunftsbezeichnung
8
Product counterfeiting
8
Produktpiraterie
8
Werbung
8
Tourism marketing
7
Tourismusmarketing
7
Brand extension
6
Customer satisfaction
6
Fashion
6
Jugendliche
6
Kundenzufriedenheit
6
Markentransfer
6
Mode
6
Perception
6
Wahrnehmung
6
Youth
6
China
5
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Undetermined
38
Free
6
Type of publication
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Article
76
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Article in journal
Sammlung
Aufsatz in Zeitschrift
76
research-article
18
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
1
Reprint
1
Sammelwerk
1
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Language
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English
76
Author
All
Phau, Ian
Gupta, Rangan
216
Wagner, Joachim
190
Boss, Alfred
174
Nierhaus, Wolfgang
163
Zimmermann, Klaus F.
153
Wagner, Gert G.
144
Scheide, Joachim
131
Han, Heesup
123
Wittenberg, Erich
120
Eichengreen, Barry
116
Zaremba, Adam
115
Städtler, Arno
108
Bouri, Elie
107
Bellmann, Lutz
106
Güth, Werner
105
Schiereck, Dirk
105
Berthold, Norbert
104
Apergēs, Nikolaos
102
Mattila, Anna S.
102
Wohar, Mark E.
102
Lee, Chien-chiang
101
Schmidt, Christoph M.
100
Kemfert, Claudia
97
Schmähl, Winfried
97
Schnabel, Claus
97
Tiwari, Aviral Kumar
96
Küting, Karlheinz
94
Narayan, Paresh Kumar
92
Walwei, Ulrich
92
Bach, Stefan
91
Gierl, Heribert
91
Pierdzioch, Christian
90
Lucey, Brian M.
88
Fuest, Clemens
86
Hammoudeh, Shawkat
86
Fritsch, Michael
85
Sinn, Hans-Werner
85
Gürtler, Joachim
84
Hassan, M. Kabir
84
Aizenman, Joshua
82
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Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of vacation marketing : an international journal
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
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1
AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Spais, George
;
Phau, Ian
;
Jain, Varsha
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014575532
Saved in:
2
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
3
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
4
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
5
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
6
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
7
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
8
"Buy, wear, return, repeat" : investigating Chinese consumers' attitude and intentions to engage in wardrobing
Phau, Ian
;
Akintimehin, Olamide Oluwabusola
;
Shen, Bin
; …
- In:
Strategic change
31
(
2022
)
3
,
pp. 345-356
Persistent link: https://www.econbiz.de/10013275782
Saved in:
9
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
10
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
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