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~person:"Phau, Ian"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Consumer behaviour
Social web
Brand management
30
Markenführung
30
Konsumentenverhalten
27
Brand image
19
Markenimage
19
Brand
18
Markenartikel
18
Luxury goods
17
Luxusgüter
17
Australia
6
Australien
6
Emotion
5
Brand extension
4
Fashion
4
Markentransfer
4
Mode
4
Beziehungsmarketing
3
Relationship marketing
3
Brand equity
2
Brand love
2
Brand loyalty
2
Brand personality
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Gesellschaft
2
Ingredient branding
2
Luxury brand
2
Luxury brand attachment
2
Luxury brands
2
Measurement
2
Messung
2
Perception
2
Rules of origin
2
Scale development
2
Social status
2
Society
2
Sozialer Status
2
Ursprungsregeln
2
Wahrnehmung
2
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Article
27
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Aufsatz in Zeitschrift
Graue Literatur
Working Paper
Article in journal
27
Aufsatz im Buch
2
Book section
2
Reprint
1
Language
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English
27
Author
All
Phau, Ian
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
24
Bang, Nguyen
23
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Diamantopoulos, Adamantios
19
Japutra, Arnold
18
Kunkel, Thilo
17
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
17
Hollebeek, Linda D.
16
Valette-Florence, Pierre
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Khan, Imran
14
Pelsmacker, Patrick de
14
Casidy, Riza
13
Christodoulides, George
13
Rahman, Zillur
13
Vrontis, Demetris
13
Paul, Justin
12
Romaniuk, Jenni
12
Sung, Yongjun
12
Wiedmann, Klaus-Peter
12
Ahn, Jiseon
11
Bagozzi, Richard P.
11
Dwivedi, Abhishek
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Keller, Kevin Lane
11
Park, Jungkun
11
Septianto, Felix
11
Sreejesh, S.
11
Swoboda, Bernhard
11
Šerić, Maja
11
Augusto, Mário Gomes
10
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Journal of business research : JBR
4
Marketing intelligence & planning
4
Journal of fashion marketing and management
3
The journal of brand management : an international journal
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of retailing and consumer services
1
Strategic change
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
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ECONIS (ZBW)
27
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1
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
2
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
3
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
4
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
5
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
6
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
7
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
8
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
9
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
10
Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac
;
Zainol, Zahirah
;
Phau, Ian
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
Saved in:
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