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~person:"Phau, Ian"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Markenartikel
Markenimage
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
30
Markenführung
30
Brand image
25
Brand
21
Luxury goods
19
Luxusgüter
19
Australia
8
Australien
8
Brand extension
6
Designation of origin
6
Herkunftsbezeichnung
6
Markentransfer
6
Emotion
4
Fashion
4
Mode
4
Perception
4
Wahrnehmung
4
Beziehungsmarketing
3
Luxury brands
3
Relationship marketing
3
Rules of origin
3
Social status
3
Sozialer Status
3
Ursprungsregeln
3
Brand equity
2
Brand love
2
Brand loyalty
2
Brand personality
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Destination management
2
Destinationsmanagement
2
Gesellschaft
2
Holiday behaviour
2
Ingredient branding
2
Jugendliche
2
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3
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Article
32
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2
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Article in journal
Conference paper
Aufsatz in Zeitschrift
34
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
3
Sammelwerk
3
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English
34
Author
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Phau, Ian
Melewar, T. C.
43
Loureiro, Sandra Maria Correia
32
Diamantopoulos, Adamantios
30
Bang, Nguyen
29
Han, Heesup
27
Keller, Kevin Lane
27
Romaniuk, Jenni
25
Foroudi, Pantea
24
Guzman, Francisco
24
Gierl, Heribert
23
Merrilees, Bill
23
Sattler, Henrik
23
De Chernatony, Leslie
21
Fetscherin, Marc
21
Ko, Eunju
21
Sarkar, Abhigyan
21
Balmer, John M. T.
20
Dawes, John
20
Christodoulides, George
19
Gupta, Suraksha
19
Japutra, Arnold
19
Veloutsou, Cleopatra
19
Esch, Franz-Rudolf
18
Khan, Imran
18
Paul, Justin
18
Baumgarth, Carsten
17
King, Ceridwyn
17
Roper, Stuart
17
Sreejesh, S.
17
Valette-Florence, Pierre
17
Völckner, Franziska
17
Ekinci, Yuksel
16
Iglesias, Oriol
16
Kumar, Vikas
16
Pelsmacker, Patrick de
16
Rahman, Zillur
16
Sung, Yongjun
16
Vrontis, Demetris
16
Wong, IpKin Anthony
16
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Journal of business research : JBR
5
Journal of fashion marketing and management
5
The journal of brand management : an international journal
4
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
The journal of consumer marketing
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of vacation marketing : an international journal
1
Strategic change
1
Tourism review : the official journal of the AIEST
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
34
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
4
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
5
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
6
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
7
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
8
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
9
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
10
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
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