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~person:"Quach, Sara"
~source:"econis"
~subject:"Art infusion"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Art infusion
Brand image
Markenführung
Service quality
Social web
Virales Marketing
Consumer behaviour
29
Konsumentenverhalten
29
Beziehungsmarketing
14
Relationship marketing
14
Customer satisfaction
10
Dienstleistungsqualität
10
Kundenzufriedenheit
10
Advertising
8
Werbung
7
Advertising effects
6
Brand management
6
Internet marketing
6
Online-Marketing
6
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6
Social Web
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Digitale Dienste
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Internet
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Luxury goods
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Luxusgüter
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Web-based service
4
Einzelhandel
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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satisfaction
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Australien
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Quach, Sara
Han, Heesup
59
Loureiro, Sandra Maria Correia
42
Mattila, Anna S.
36
Phau, Ian
34
Hollebeek, Linda D.
31
Diamantopoulos, Adamantios
28
Filieri, Raffaele
28
Ko, Eunju
28
Prentice, Catherine
26
Bang, Nguyen
25
Dwivedi, Yogesh Kumar
25
Sarkar, Abhigyan
25
Jang, Soocheong
23
Japutra, Arnold
23
Melewar, T. C.
23
Paul, Justin
23
Sreejesh, S.
23
Balaji, M. S.
22
Septianto, Felix
22
Guzman, Francisco
21
Park, Jungkun
21
Pelsmacker, Patrick de
21
Veloutsou, Cleopatra
21
Bilgihan, Anil
20
Hyun, Sunghyup Sean
20
Romaniuk, Jenni
20
Dens, Nathalie
19
Hanks, Lydia
19
Wong, IpKin Anthony
19
Wu, Luorong
19
Ahn, Jiseon
18
Flavián Blanco, Carlos
18
Khan, Imran
18
Line, Nathaniel D.
18
Rather, Raouf Ahmad
18
Thaichon, Park
18
Vrontis, Demetris
18
Ekinci, Yuksel
17
Johnson, Lester W.
17
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Journal of retailing and consumer services
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Psychology & marketing
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
2
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
3
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
4
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
5
Service integration in omnichannel retailing and its impact on customer experience
Quach, Sara
;
Barari, Mojtaba
;
Moudrý, Dann Vit
;
Quach, Ken
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169715
Saved in:
6
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
7
The effect of AI quality on customer experience and brand relationship
Nguyen Tuyet-Mai
;
Quach, Sara
;
Patamaporn Thaichon
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 481-493
Persistent link: https://www.econbiz.de/10013275503
Saved in:
8
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
9
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
10
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
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