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~person:"Quach, Sara"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
~type:"article"
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Beziehungsmarketing
E-commerce
Relationship marketing
26
Consumer behaviour
14
Konsumentenverhalten
14
Customer satisfaction
11
Kundenzufriedenheit
11
Dienstleistungsqualität
10
Service quality
10
Marketing management
6
Marketingmanagement
6
Online retailing
5
Online-Handel
5
Brand management
4
Digitale Dienste
4
Einzelhandel
4
Electronic Commerce
4
Internet
4
Markenführung
4
Multichannel strategy
4
Multikanalvertrieb
4
Retail trade
4
Web-based service
4
Internet marketing
3
Lieferantenmanagement
3
Online-Marketing
3
Supplier relationship management
3
Telecommunications industry
3
Telekommunikationssektor
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relationship marketing
3
satisfaction
3
Brand image
2
Customer experience
2
Customer value
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Digital marketing
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Internet service provider
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Internet service provider (ISP)
2
Kundenwert
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Markenimage
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Omnichannel retailing
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26
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Quach, Sara
Bruhn, Manfred
69
Homburg, Christian
58
Kumar, V.
57
Han, Heesup
53
Hollebeek, Linda D.
45
Verhoef, Peter C.
39
Herrmann, Andreas
38
Mattila, Anna S.
38
Gil Saura, Irene
37
Huber, Frank
34
Palmatier, Robert W.
33
Smith, Alan D.
32
Prentice, Catherine
31
Svensson, Göran
30
Krafft, Manfred
28
Loureiro, Sandra Maria Correia
28
Thaichon, Park
28
Evanschitzky, Heiner
27
Stauss, Bernd
27
Walsh, Gianfranco
26
Georgi, Dominik
25
Grewal, Dhruv
25
Agnihotri, Raj
24
Hippner, Hajo
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Stock-Homburg, Ruth
24
Töpfer, Armin
24
Wilde, Klaus D.
24
Bang, Nguyen
23
Ruyter, Ko de
23
Vrontis, Demetris
23
Eggert, Andreas
22
Matzler, Kurt
22
Rather, Raouf Ahmad
22
Gustafsson, Anders
21
Meyer, Anton
21
Neslin, Scott A.
21
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Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Journal of consumer behaviour
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Services marketing quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Psychology & marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
26
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1
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
2
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
3
Towards an understanding of meme marketing : conceptualisation and empirical evidence
Razzaq, Ali
;
Shao, Wei
;
Quach, Sara
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 670-701
Persistent link: https://www.econbiz.de/10014321538
Saved in:
4
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
5
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
6
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
7
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
8
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
9
Are privacy concerns still relevant? : revisiting consumer behaviour in omnichannel retailing
Cheah, Jun-Hwa
;
Lim, Xin-Jean
;
Hiram Ting
;
Liu, Yide
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169706
Saved in:
10
Service integration in omnichannel retailing and its impact on customer experience
Quach, Sara
;
Barari, Mojtaba
;
Moudrý, Dann Vit
;
Quach, Ken
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169715
Saved in:
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