//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rajagopal"
~person:"Sy-Changco, Joseph A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verkaufsförderung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sales promotion
8
Verkaufsförderung
8
Consumer behaviour
7
Konsumentenverhalten
7
Einzelhandel
4
Retail trade
4
Mexico
3
Mexiko
3
Low-cost strategy
2
Niedrigpreisstrategie
2
Online retailing
2
Online-Handel
2
Ballungsraum
1
Brand image
1
Commuting
1
Consumer perceptions
1
Customer value
1
Developing countries
1
Digital platform
1
Digital retailing
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
Direct marketing
1
Direktmarketing
1
Entwicklungsländer
1
Fashion
1
Hörfunkwerbung
1
Impulsive buying
1
Internet marketing
1
Kundenwert
1
Losgröße
1
Lot size
1
Markenimage
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Metropolitan area
1
Mode
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Language
All
English
8
Author
All
Rajagopal
Sy-Changco, Joseph A.
Gedenk, Karen
14
Usman, Osly
12
Görtz, Gunnar
11
Neslin, Scott A.
11
Kind, Hans Jarle
10
Ebeling, Peter
9
Foros, Øystein
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Bauer, Hans H.
8
Lang, Ewald
8
Mullin, Roddy
8
Sinitsyn, Maxim
8
Belch, George E.
7
Belch, Michael A.
7
Breugelmans, Els
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Cummins, Julian
6
Detroy, Erich-Norbert
6
Geffroy, Edgar K.
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Natter, Martin
6
Pepels, Werner
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
more ...
less ...
Published in...
All
2007 Business & Economics Society International Conference ; Vol. 2
1
Asia Pacific journal of marketing and logistics
1
Global business & economics review
1
International journal of business excellence
1
International journal of retail & distribution management
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
2
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
3
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
Saved in:
4
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
5
Building shopping arousal through direct marketing in retail environment
Rajagopal
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
Saved in:
6
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
7
Consumer response to seasonal clearance sales : experimental analysis of consumer personality traits in self-service stores
Rajagopal
- In:
Global business & economics review
10
(
2008
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10003688424
Saved in:
8
Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal
;
Rajagopal, Amritanshu
-
2007
Persistent link: https://www.econbiz.de/10003669055
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->