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~person:"Rajagopal"
~person:"Wiedmann, Klaus-Peter"
~source:"econis"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
75
Konsumentenverhalten
75
Mexico
20
Mexiko
20
Brand management
17
Markenführung
17
Brand image
14
Markenimage
14
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12
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consumer behaviour
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Rajagopal
Wiedmann, Klaus-Peter
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
49
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Kim, Seongseop
36
Verhoef, Peter C.
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Bruwer, Johan
34
Dens, Nathalie
34
Moschis, George P.
34
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International journal of business innovation and research
7
Journal of business research : JBR
6
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Psychology & marketing
3
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of customer behaviour
2
Journal of marketing communications
2
Journal of transnational management : the official journal of the International Management Development Association
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of product & brand management
2
Global business & economics review
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
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1
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
2
The sources of the many faces of consumer smartphone attachment : a value-in-use perspective
Sohn, Stefanie
;
Karampournioti, Evmorfia
;
Wiedmann, …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1399-1412
Persistent link: https://www.econbiz.de/10013329335
Saved in:
3
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
4
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
5
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
6
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
Saved in:
7
Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal
- In:
International journal of productivity and quality …
35
(
2022
)
2
,
pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
Saved in:
8
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
9
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
10
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
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