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~person:"Rana, Nripendra P."
~person:"Ruschinski, Monika"
~person:"Wicker, Pamela"
~subject:"Big data"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~type_genre:"Aufsatz in Zeitschrift"
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Rana, Nripendra P.
Ruschinski, Monika
Wicker, Pamela
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ECONIS (ZBW)
27
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1
Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu
;
Rana, Nripendra P.
;
Parayitam, …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
Saved in:
2
Is the information on green hotel websites aligned with the drivers affecting customers' intention to visit green hotels? : a mixed-methods approach
Ray, Arghya
;
Sachdeva, Itisha
;
Rana, Nripendra P.
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014438598
Saved in:
3
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
4
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
5
Consumer guilt review : a practical guide for researchers
Kayal, Ghadeer G.
;
Rana, Nripendra P.
;
Simintiras, …
- In:
The marketing review
18
(
2018
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10011961554
Saved in:
6
Dealing with statistical significance in big data : the social media value of game outcomes in professional football
Weimar, Daniel
;
Schoebbing, Brian P.
;
Wicker, Pamela
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 266-277
Persistent link: https://www.econbiz.de/10012658732
Saved in:
7
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
8
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
9
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
10
The effects of training satisfaction and weather on revisiting sport events and their monetary value : the role of attribute non-attendance
Whitehead, John C.
;
Wicker, Pamela
- In:
Tourism management perspectives : TMP
35
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012296713
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