//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rana, Nripendra P."
~subject:"Brand image"
~subject:"Deutschland"
~subject:"Online-Handel"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web community"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Deutschland
Online-Handel
Virales Marketing
Social Web
14
Social web
14
Consumer behaviour
7
Konsumentenverhalten
7
Internet marketing
6
Online-Marketing
6
Beziehungsmarketing
4
Brand management
4
Markenführung
4
Relationship marketing
4
Social media
4
Viral marketing
4
Online retailing
3
Customer satisfaction
2
Digitalisierung
2
Digitization
2
E-commerce
2
Electronic Commerce
2
Kundenzufriedenheit
2
Markenimage
2
Virtual reality
2
Virtuelle Realität
2
3D virtual world
1
AI-powered digital assistance
1
Advertisement value
1
Advertising
1
Advertising effects
1
Athletes
1
Attitude
1
Attitude towards advertisements
1
Augmented reality
1
Avatars
1
B-to-B-Marketing
1
B2B branding
1
Bekleidung
1
Betriebliche Standortwahl
1
Brand attitude
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Rana, Nripendra P.
Law, Chun Hung Roberts
15
Dwivedi, Yogesh Kumar
13
Loureiro, Sandra Maria Correia
13
Hajli, Nick
12
Schweidel, David A.
11
Rita, Paulo
10
Tan, Yong
10
Akram, Umair
9
Filieri, Raffaele
9
Bauernschuster, Stefan
8
Bigné Alcañiz, J. Enrique
8
Falck, Oliver
8
Füller, Johann
8
Liang, Sai
8
Moe, Wendy W.
8
Schivinski, Bruno
8
Wiertz, Caroline
8
Woessmann, Ludger
8
Heinemann, Gerrit
7
Hennig-Thurau, Thorsten
7
Hollebeek, Linda D.
7
Hong, Yili
7
Kucharska, Wioleta
7
Kumar, Jitender
7
Kumar, Vikas
7
Lu, Shijie
7
Ranfagni, Silvia
7
Scott, David Meerman
7
Stephen, Andrew T.
7
Wallace, Elaine
7
Ye, Qiang
7
Becker, Kip
6
Berger, Jonah
6
Bilgihan, Anil
6
Chu, Shu-Chuan
6
Fan, Weiguo
6
Flavián Blanco, Carlos
6
Ghose, Anindya
6
Gopinath, Shyam
6
more ...
less ...
Published in...
All
Journal of retailing and consumer services
5
Journal of business research : JBR
2
Journal of consumer behaviour
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu
;
Rana, Nripendra P.
;
Parayitam, …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
Saved in:
2
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
3
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
4
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
5
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
6
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
7
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
8
Predicting the "helpfulness" of online consumer reviews
Singh, Jyoti Prakash
;
Irani, Seda
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 346-355
Persistent link: https://www.econbiz.de/10011620505
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->