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~person:"Ranaweera, Chatura"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
9
Virales Marketing
9
Consumer behaviour
7
Konsumentenverhalten
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Social Web
5
Social web
5
Customer satisfaction
3
Internet marketing
3
Kundenzufriedenheit
3
Online-Marketing
3
Social relations
3
Soziale Beziehungen
3
Word of mouth
3
Beziehungsmarketing
2
Relationship marketing
2
Social network
2
Social ties
2
Soziales Netzwerk
2
Ambivalence
1
B-to-B-Marketing
1
Beschwerdemanagement
1
Bundling strategy
1
Business network
1
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1
Business-to-business (B2B)
1
Business-to-business marketing
1
Compensation
1
Complaining
1
Complaint management
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Continuous commitment
1
Critical incidents
1
Customer engagement
1
Customer service
1
Diagnostic utility
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
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Ranaweera, Chatura
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Groeger, Lars
8
Gu, Bin
8
Hu, Nan
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Journal of business research : JBR
4
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of service theory and practice : JSTP
1
Marketing letters : a journal of research in marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
9
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1
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
2
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
3
Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
146
(
2022
),
pp. 118-133
Persistent link: https://www.econbiz.de/10013271382
Saved in:
4
Examining the trade-off between compensation and promptness in eWOM-triggered service recovery : a restorative justice perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Dibb, Sally
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 381-392
Persistent link: https://www.econbiz.de/10012063617
Saved in:
5
Dynamic trends in online product ratings : a diagnostic utility explanation
Wang, Fang
;
Menon, Kalyani
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
87
(
2018
),
pp. 80-89
Persistent link: https://www.econbiz.de/10011866549
Saved in:
6
Beyond close vs. distant ties : understanding post-service sharing of information with close, exchange, and hybrid ties
Menon, Kalyani
;
Ranaweera, Chatura
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011816991
Saved in:
7
The impact of word of mouth on service purchase decisions : examining risk and the interaction of tie strength and involvement
Voyer, Peter A.
;
Ranaweera, Chatura
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
5
,
pp. 636-656
Persistent link: https://www.econbiz.de/10011417700
Saved in:
8
Talk up or criticize? : customer responses to WOM about competitors during social interactions
Ranaweera, Chatura
;
Jayawardhena, Chanaka
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2636-2656
Persistent link: https://www.econbiz.de/10010483027
Saved in:
9
For better or for worse? : adverse effects of relationship age and continuance commitment on positive and negative word of mouth
Ranaweera, Chatura
;
Menon, Kalyani
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1598-1621
Persistent link: https://www.econbiz.de/10010201745
Saved in:
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