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~person:"Reinartz, Werner J."
~person:"Svensson, Göran"
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
58
Relationship marketing
58
Lieferantenmanagement
28
Supplier relationship management
28
Customer satisfaction
21
Kundenzufriedenheit
21
Confidence
16
Vertrauen
16
B-to-B-Marketing
13
Business-to-business marketing
13
Consumer behaviour
12
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12
commitment
9
satisfaction
9
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8
Job satisfaction
8
trust
8
Kundenwert
7
relationship marketing
7
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6
Theorie
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coordination
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Kundenmanagement
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Norway
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South Africa
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Südafrika
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Trust
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continuity
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cooperation
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Commitment
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Customer value
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Dienstleistungsqualität
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Reinartz, Werner J.
Svensson, Göran
Bruhn, Manfred
128
Homburg, Christian
114
Kumar, V.
82
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Bauer, Hans H.
51
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Hollebeek, Linda D.
46
Krafft, Manfred
45
Palmatier, Robert W.
40
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Wiedmann, Klaus-Peter
36
Wilde, Klaus D.
35
Georgi, Dominik
34
Eggert, Andreas
33
Hadwich, Karsten
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Helmke, Stefan
32
Reichwald, Ralf
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Mittal, Vikas
31
Neslin, Scott A.
31
Schüller, Anne M.
31
Thaichon, Park
31
Prentice, Catherine
30
Belz, Christian
29
Evanschitzky, Heiner
28
Günter, Bernd
28
Kleinaltenkamp, Michael
28
Loureiro, Sandra Maria Correia
28
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INSEAD
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Springer-Verlag GmbH
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The journal of business & industrial marketing
5
International journal of procurement management
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Journal of business-to-business marketing
4
International journal of business excellence
3
Faculty & research / Insead : working paper series
2
International journal of business excellence : IJBEX
2
Journal of marketing
2
Journal of retailing
2
Journal of service research : JSR
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Marketing intelligence & planning
2
Retailing in the 21st century : current and future trends
2
Springer texts in business and economics
2
African journal of economic and management studies : AJEMS
1
European business review
1
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of research on customer equity in marketing
1
International journal of business governance and ethics : IJBGE
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics economics and globalisation
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of contemporary marketing science
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of the Academy of Marketing Science
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
South African journal of economic and management sciences
1
Springer Texts in Business and Economics
1
SpringerLink / Bücher
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ECONIS (ZBW)
58
USB Cologne (EcoSocSci)
1
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
4
Reimagining personalization in the physical store
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
;
Reinartz, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
5
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
6
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
7
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
8
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
9
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
10
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
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