//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Smith, Andrew N."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Andrew, N."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
6
Social web
6
Internet marketing
5
Online-Marketing
5
Brand management
4
Markenführung
4
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Customer integration
2
Digitalisierung
2
Digitization
2
Kundenintegration
2
Relationship marketing
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Attention economy
1
Augmented reality
1
Authenticity
1
Bekleidung
1
Betriebswirtschaftsstudium
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Branding
1
Business and economics education
1
Career development
1
Clothing
1
Competition
1
Complementary digital experiences
1
Computerspiel
1
Confidence
1
Consumer engagement
1
Curriculum
1
Customer experience
1
Customer journeys
1
Digital engagement
1
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
1
Book section
1
Language
All
English
11
Undetermined
1
Author
All
Smith, Andrew N.
Kleit, Andrew N.
125
Coate, Malcolm B.
16
Garman, Andrew N.
16
Dufresne, Andrew N.
13
Kleit, Andrew N
13
Petzen, Joan S.
13
Putnam, Linda D.
13
Vollmer, Andrew N.
13
Parker, Andrew N.
12
Bradford, W. David
10
Chen, Andrew N. K.
10
Chen, Andrew N.K.
10
Grace, James W.
9
Levin, Andrew T.
9
Marder, Andrew N.
9
Swanson, Eric T.
9
Gürkaynak, Refet S.
8
Knoblauch, Wayne A.
8
Reitzes, James D.
7
Johnson, Tricia J.
6
Mosich, Andrew N.
6
Andrew, N.
5
Arnette, Andrew N.
5
Burgess, Andrew Neil
5
Casler, George L.
5
Christopher, Andrew N.
5
Lee, Younghwa
5
McLean, Andrew N.
5
Palsson, Halldor P.
5
Baldwin, Andrew N.
4
Crispell, Carl A.
4
Goes, Paulo B.
4
Jones, Jason R.
4
Marsden, James R.
4
McAlearney, Ann Scheck
4
Schott, Peter K.
4
Albrecht, Greg
3
Allhusen, George
3
Andrew N. Kleit
3
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Academy of Management learning & education : AMLE
1
Business horizons
1
Consumer psychology in a social media world
1
Journal of marketing education : JME
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of public policy & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
OLC EcoSci
1
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Upload your impact" : can digital enclaves enable participation in racialized markets?
Brouard, Myriam
;
Brunk, Katja H.
;
Campana, Mario
; …
- In:
Journal of public policy & marketing
42
(
2023
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10014228888
Saved in:
2
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
3
Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
Saved in:
4
In eWOM we trust : using naïve theories to understand consumer trust in a complex eWOM marketspace
Pyle, Martin A.
;
Smith, Andrew N.
;
Chevtchouk, Yanina
- In:
Journal of business research : JBR
122
(
2021
),
pp. 145-158
Persistent link: https://www.econbiz.de/10012420352
Saved in:
5
Pay attention, please! Person brand building in organized online attention economies
Smith, Andrew N.
;
Fischer, Eileen
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 258-279
Persistent link: https://www.econbiz.de/10012434105
Saved in:
6
Student interest in client-sponsored projects : the quest for engagement in marketing research courses
Yuksel, Mujde
;
Smith, Andrew N.
;
Smith, Robert S.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 354-370
Persistent link: https://www.econbiz.de/10012662598
Saved in:
7
Isolation in globalizing academic fields : a collaborative autoethnography of early career researchers
Belkhir, Meriam
;
Brouard, Myriam
;
Brunk, Katja H.
; …
- In:
Academy of Management learning & education : AMLE
18
(
2019
)
2
,
pp. 261-285
Persistent link: https://www.econbiz.de/10012056246
Saved in:
8
Branding in the age of social media firestorms : how to create brand value by fighting back online
Scholz, Joachim
;
Smith, Andrew N.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1100-1134
Persistent link: https://www.econbiz.de/10012178609
Saved in:
9
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
10
A video is worth 1,000 words : linking consumer value for opinion seekers to visually oriented eWOM practices
Smith, Andrew N.
;
Pyle, Martin A.
- In:
Consumer psychology in a social media world
,
(pp. 69-90)
.
2016
Persistent link: https://www.econbiz.de/10011586316
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->