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~person:"Svensson, Göran"
~person:"Van den Poel, Dirk"
~person:"Wilde, Klaus D."
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Beziehungsmarketing
94
Relationship marketing
94
Lieferantenmanagement
26
Supplier relationship management
26
Customer satisfaction
20
Kundenzufriedenheit
20
Computer-assisted marketing
17
IT-gestütztes Marketing
17
Confidence
16
Vertrauen
16
Consumer behaviour
14
Konsumentenverhalten
14
Theorie
14
Theory
14
B-to-B-Marketing
11
Business-to-business marketing
11
Data Mining
11
Kundenmanagement
11
Data mining
10
Marketing management
10
Marketingmanagement
10
commitment
9
satisfaction
9
Arbeitszufriedenheit
8
Job satisfaction
8
trust
8
Forecasting model
7
Prognoseverfahren
7
Business process management
6
Deutschland
6
Germany
6
Prozessmanagement
6
Selling
6
Verkauf
6
coordination
6
relationship marketing
6
Customer analysis
5
Data Warehouse
5
Data warehouse
5
Kundenanalyse
5
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Article
59
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38
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43
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27
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27
Graue Literatur
25
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25
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9
Collection of articles of several authors
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English
64
German
32
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1
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Svensson, Göran
Van den Poel, Dirk
Wilde, Klaus D.
Bruhn, Manfred
129
Homburg, Christian
114
Kumar, V.
82
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Bauer, Hans H.
51
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Hollebeek, Linda D.
46
Krafft, Manfred
45
Palmatier, Robert W.
40
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Wiedmann, Klaus-Peter
36
Georgi, Dominik
34
Hadwich, Karsten
34
Eggert, Andreas
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Helmke, Stefan
32
Reichwald, Ralf
32
Töpfer, Armin
32
Grönroos, Christian
31
Mittal, Vikas
31
Neslin, Scott A.
31
Schüller, Anne M.
31
Thaichon, Park
31
Prentice, Catherine
30
Belz, Christian
29
Reinartz, Werner J.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
Kleinaltenkamp, Michael
28
Loureiro, Sandra Maria Correia
28
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
8
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
5
The journal of business & industrial marketing
5
International journal of procurement management
4
Journal of business-to-business marketing
4
International journal of business excellence
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of operational research : EJOR
2
International journal of business excellence : IJBEX
2
Marketing intelligence & planning
2
Absatzwirtschaft
1
African journal of economic and management studies : AJEMS
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Data mining : mehr Gewinn aus Ihren Kundendaten ; 22 data mining tools mit Referenzkunden ; Business cases erfolgreicher Data-mining-Projekte ; aktuelle Umfrageergebnisse zum Nutzen von data mining
1
Decision support systems : DSS ; the international journal
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Electronic Services
1
European business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Interaktionen im Dienstleistungsbereich
1
International journal of business governance and ethics : IJBGE
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics economics and globalisation
1
Journal of business research : JBR
1
Journal of contemporary marketing science
1
Journal of marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Management von CRM-Projekten : Handlungsempfehlungen und Branchenkonzepte
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
South African journal of economic and management sciences
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
95
USB Cologne (EcoSocSci)
2
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
4
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
5
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
6
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
7
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
8
Validating the sequential logic of quality constructs in seller-customer business relationships : antecedents, mediator and outcomes
Høgevold, Nils M.
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
29
(
2022
)
1
,
pp. 43-67
Persistent link: https://www.econbiz.de/10013178123
Saved in:
9
Balancing reactions and actions between service receivers and service providers to resolve service failures
Magaña Carrillo, Irma
;
Svensson, Göran
;
Otero-Neira, …
- In:
International journal of business excellence : IJBEX
26
(
2022
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10013198109
Saved in:
10
Virtue ethics in buyer-supplier relationships : a South African study
Mpinganjira, Mercy
;
Roberts-Lombard, Mornay
;
Svensson, …
- In:
International journal of business governance and ethics …
15
(
2021
)
3
,
pp. 285-302
Persistent link: https://www.econbiz.de/10012596413
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