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~person:"Swoboda, Bernhard"
~subject:"Brand management"
~subject:"COVID-19"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand management
COVID-19
Firmenimage
Markenführung
16
Consumer behaviour
11
Konsumentenverhalten
11
Brand image
10
Markenimage
10
Einzelhandel
9
Retail trade
9
Globalisierung
4
Globalization
4
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4
Internationales Marketing
4
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3
Cross-national research
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Comparison
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2
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perceived brand globalness
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reciprocity
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Swoboda, Bernhard
Melewar, T. C.
58
Bang, Nguyen
37
Loureiro, Sandra Maria Correia
36
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
27
Gupta, Suraksha
26
Baumgarth, Carsten
25
Christodoulides, George
25
Guzman, Francisco
25
Han, Heesup
25
Ko, Eunju
25
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
23
Foroudi, Pantea
23
Keller, Kevin Lane
23
Khan, Imran
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Vrontis, Demetris
23
Romaniuk, Jenni
22
Japutra, Arnold
21
Rahman, Zillur
21
Esch, Franz-Rudolf
20
Pitt, Leyland F.
20
Hollebeek, Linda D.
19
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Roper, Stuart
19
Burmann, Christoph
18
Paul, Justin
18
Abratt, Russell
17
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
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Marketing : ZFP ; journal of research and management
4
Handelsforschung
2
Journal of international marketing
2
Management international review : MIR ; journal of international business
2
European retail research
1
International journal of retail & distribution management
1
International marketing review
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
16
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1
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10
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16
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1
Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
Saved in:
2
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
3
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
4
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
5
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
6
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
7
Predictors and effects of retail brand equity : a cross-sectoral analysis
Swoboda, Bernhard
;
Weindel, Julia
;
Hälsig, Frank
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 265-276
Persistent link: https://www.econbiz.de/10011528707
Saved in:
8
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
9
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
10
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
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