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~person:"Swoboda, Bernhard"
~subject:"COVID-19"
~subject:"Firmenimage"
~subject:"Retail trade"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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COVID-19
Firmenimage
Retail trade
Brand management
16
Markenführung
16
Consumer behaviour
11
Konsumentenverhalten
11
Brand image
10
Markenimage
10
Einzelhandel
9
Globalisierung
4
Globalization
4
International marketing
4
Internationales Marketing
4
Corporate reputation
3
Cross-national research
3
Betriebsform
2
China
2
Comparison
2
Deutschland
2
Germany
2
Multinationales Unternehmen
2
Retail Brand Equity
2
Retail brand equity
2
Retail format
2
Transnational corporation
2
Vergleich
2
Welt
2
World
2
perceived brand globalness
2
reciprocity
2
Ability associations
1
Auslandsinvestition
1
Ausländisch
1
Beziehungsmarketing
1
Brand architecture
1
Confidence
1
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1
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Article
11
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Article in journal
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11
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3
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2
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11
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Swoboda, Bernhard
Melewar, T. C.
17
Balmer, John M. T.
14
Foroudi, Pantea
11
Bang, Nguyen
10
Gil Saura, Irene
8
Gupta, Suraksha
7
Burt, Steven
6
Diallo, Mbaye Fall
6
Han, Heesup
6
Iglesias, Oriol
6
Lévy Mangin, Jean-Pierre
6
Merrilees, Bill
6
Sharifah Faridah Syed Alwi
6
Van Hoye, Greet
6
Abratt, Russell
5
Balmer, John M.T.
5
Calvo-Porral, Cristina
5
Das, Gopal
5
Dekimpe, Marnik G.
5
Dennis, Charles
5
Foroudi, Mohammad Mahdi
5
Khan, Imran
5
Lombart, Cindy
5
Louis, Didier
5
Martos-Partal, Mercedes
5
Miller, Dale
5
Schramm-Klein, Hanna
5
Urde, Mats
5
Anselmsson, Johan
4
Becker, Kip
4
Beneke, Justin
4
Chen, Weifeng
4
Cliquet, Gérard
4
Geyskens, Inge
4
Greyser, Stephen A.
4
Gómez-Suárez, Mónica
4
Loureiro, Sandra Maria Correia
4
Podnar, Klement
4
Rubio Benito, Natalia
4
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Marketing : ZFP ; journal of research and management
3
Journal of international marketing
2
European retail research
1
International journal of retail & distribution management
1
International marketing review
1
Journal of retailing and consumer services
1
Management international review : MIR ; journal of international business
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
11
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1
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10
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11
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1
Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
Saved in:
2
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
3
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
4
Predictors and effects of retail brand equity : a cross-sectoral analysis
Swoboda, Bernhard
;
Weindel, Julia
;
Hälsig, Frank
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 265-276
Persistent link: https://www.econbiz.de/10011528707
Saved in:
5
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
6
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
7
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
8
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
9
Crosswise and reciprocal interdependencies within retailers' multichannel structures
Swoboda, Bernhard
;
Weindel, Julia
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 347-374
Persistent link: https://www.econbiz.de/10011594187
Saved in:
10
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
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