//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Tadajewski, Mark"
~subject:"Marketing theory"
~subject:"Relationship marketing"
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Relationship marketing
Strategisches Management
Marketing management
12
Marketingmanagement
12
Marketingtheorie
7
Marketing
5
Bibliometrics
3
Bibliometrie
3
Beziehungsmarketing
2
USA
2
United States
2
B-to-B-Marketing
1
Business network
1
Business-to-business marketing
1
Cold War
1
Compromise
1
Consumer behaviour
1
Criticism
1
Economic ethics
1
Economic history
1
Einzelhandel
1
Firm performance
1
Forschung
1
Globalisierung
1
Globalization
1
Golden rule
1
History of marketing thought
1
Infra-power
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Kritik
1
Market research
1
Marketing concept
1
Marketing ethics
1
Marketingforschung
1
Marktforschung
1
Merchant prince
1
Performance measurement
1
Performance-Messung
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Nachruf
1
Language
All
English
8
Author
All
Tadajewski, Mark
Kotler, Philip
34
Bruhn, Manfred
27
Homburg, Christian
25
Kumar, V.
20
Keller, Kevin Lane
19
Sheth, Jagdish N.
19
Kleinaltenkamp, Michael
16
Kuß, Alfred
14
Piercy, Nigel
12
Grönroos, Christian
11
Cravens, David W.
10
Perreault, William D.
9
Pfeffermann, Nicole
9
Terho, Harri
9
Tomczak, Torsten
9
Walker, Orville C.
9
Wensley, Robin
9
Aaker, David A.
8
Hunt, Shelby D.
8
Krohmer, Harley
8
McCarthy, Edmund Jerome
8
Palmatier, Robert W.
8
Petersen, J. Andrew
8
Varadarajan, Rajan
8
Verhoef, Peter C.
8
Wiedmann, Klaus-Peter
8
Bauer, Hans H.
7
Lehmann, Donald R.
7
Mullins, John W.
7
Vrontis, Demetris
7
Wilde, Klaus D.
7
Aghazadeh, Hashem
6
Day, George S.
6
Fink, Klaus-J.
6
Gupta, Sunil
6
Knittel, Christopher R.
6
Meffert, Heribert
6
Morgan, Neil A.
6
Neslin, Scott A.
6
more ...
less ...
Published in...
All
Journal of historical research in marketing
2
Journal of marketing management : MM
2
Marketing theory
2
Historical research in marketing management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
2
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
3
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
4
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
5
Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
6
Charting relationship marketing practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
7
Global contribution to marketing management : editorial
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
Saved in:
8
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark
- In:
Marketing theory
10
(
2010
)
2
,
pp. 210-222
Persistent link: https://www.econbiz.de/10003986205
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->