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~person:"Thaichon, Park"
~subject:"Electronic Commerce"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Social web"
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Electronic Commerce
Kundenzufriedenheit
Markenimage
Social web
Beziehungsmarketing
32
Relationship marketing
32
Consumer behaviour
8
Konsumentenverhalten
8
Customer satisfaction
7
Internet marketing
7
Online-Marketing
7
Lieferantenmanagement
6
Supplier relationship management
6
relationship marketing
6
Betriebliche Wertschöpfung
5
E-commerce
5
Online retailing
5
Online-Handel
5
Value creation
5
Brand management
4
Customer integration
4
Dienstleistungsqualität
4
Einzelhandel
4
Kundenintegration
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Retail trade
4
Service quality
4
Social Web
4
Brand image
3
Digitalisierung
3
Digitization
3
Emotion
3
Multichannel strategy
3
Multikanalvertrieb
3
Social media
3
Beschwerdemanagement
2
Complaint management
2
Confidence
2
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16
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15
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15
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1
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1
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English
18
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Thaichon, Park
Han, Heesup
38
Loureiro, Sandra Maria Correia
25
Gil Saura, Irene
24
Hollebeek, Linda D.
24
Prentice, Catherine
24
Homburg, Christian
22
Mattila, Anna S.
21
Svensson, Göran
20
Bauer, Hans H.
19
Hyun, Sunghyup Sean
18
Bruhn, Manfred
17
Huber, Frank
17
Piller, Frank T.
17
Quach, Sara
17
Rather, Raouf Ahmad
17
Mittal, Vikas
16
Usman, Osly
16
Bilgihan, Anil
15
Harrigan, Paul
15
Khan, Imran
15
Rahman, Zillur
15
Verhoef, Peter C.
15
Wirtz, Bernd W.
15
Agnihotri, Raj
14
Aksoy, Lerzan
14
Balaji, M. S.
14
Bang, Nguyen
14
Itani, Omar S.
14
Japutra, Arnold
14
Klaus, Philipp
14
Roy, Sanjit
14
Wong, IpKin Anthony
14
Gustafsson, Anders
13
Kim, Wansoo
13
King, Ceridwyn
13
Kumar, Vikas
13
So, Kevin Kam Fung
13
Töpfer, Armin
13
Ahn, Jiseon
12
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Asia Pacific journal of marketing and logistics
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Services marketing quarterly
2
Developing digital marketing : relationship perspectives
1
Emerald insight
1
Journal of Contemporary Issues in Business and Government
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Psychology & marketing
1
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ECONIS (ZBW)
18
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11
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
12
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
13
Developing digital marketing : relationship perspectives
Thaichon, Park
(
ed.
);
Ratten, Vanessa
(
ed.
)
-
2021
-
First edition
Persistent link: https://www.econbiz.de/10012507766
Saved in:
14
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
15
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
Saved in:
16
Examining antecedents of reconciliation following service failure and recovery
Radu, Alexandru
;
Surachartkumtonkun, Jiraporn
;
Weaven, Scott
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 417-433
Persistent link: https://www.econbiz.de/10012313910
Saved in:
17
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
18
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
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