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~person:"Thrassou, Alkis"
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Thrassou, Alkis
Kreutzer, Ralf T.
35
Goldfarb, Avi
30
Tucker, Catherine
30
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
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Journal for global business advancement : JGBA
2
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
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1
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
2
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
3
Employee social media usage in the workplace : internal marketing's new found friend
Sakka, Georgia
;
Papasolomou, Ioanna
;
Thrassou, Alkis
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 541-567
Persistent link: https://www.econbiz.de/10012693785
Saved in:
4
B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris
;
Thrassou, Alkis
;
Amirkhanpour, Monaliz
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
Saved in:
5
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
6
Motivators and critical factors in mobile banking communications: the case of Kuwait
Thrassou, Alkis
;
Philip, Lijo Raju
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 327-349
Persistent link: https://www.econbiz.de/10003771437
Saved in:
7
Internet marketing by SMEs : towards enhanced competitveness and internationalisation of professional services
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10003652419
Saved in:
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