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~person:"Valette-Florence, Pierre"
~subject:"Internet marketing"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Internet marketing
Markenführung
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
14
Luxury goods
14
Luxusgüter
14
Brand image
11
Markenimage
11
Brand
7
Markenartikel
7
Luxury
5
Rarity
4
Comparison
3
Vergleich
3
Advertising effects
2
Brand heritage
2
Celebrity endorsement
2
Celebrity-Werbung
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Conspicuous
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Desirability
2
Gesellschaft
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Luxury brand
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Measurement
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Messung
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Perception
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Segmentation
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Society
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Wahrnehmung
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Werbewirkung
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Altersgruppe
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Appropriation
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Assimilation/contrast effect
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Bandwagon effect
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Valette-Florence, Pierre
Loureiro, Sandra Maria Correia
31
Phau, Ian
27
Ko, Eunju
26
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Melewar, T. C.
21
Pelsmacker, Patrick de
20
Dens, Nathalie
19
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Guzman, Francisco
17
Sarkar, Juhi Gahlot
17
Dwivedi, Yogesh Kumar
16
Ekinci, Yuksel
16
Septianto, Felix
16
Filieri, Raffaele
15
Sreejesh, S.
15
Veloutsou, Cleopatra
15
Vrontis, Demetris
15
Fetscherin, Marc
14
Khan, Imran
14
Paul, Justin
14
Kunkel, Thilo
13
Rahman, Zillur
13
Seo, Yuri
13
Sung, Yongjun
13
Torres, Ivonne M.
13
Ahn, Jiseon
12
Casidy, Riza
12
Foroudi, Pantea
12
Kumar, Vikas
12
Park, Jungkun
12
Rita, Paulo
12
Romaniuk, Jenni
12
Swoboda, Bernhard
12
Zúñiga, Miguel Ángel
12
Augusto, Mário Gomes
11
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Journal of business research : JBR
7
The journal of brand management : an international journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Psychology & marketing
1
Sport management review
1
The journal of product & brand management
1
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ECONIS (ZBW)
14
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1
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
2
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
3
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
4
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
5
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
6
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
7
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
8
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
9
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
10
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
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